ICT & Tourism Business Initiative
The European Commission is working with stakeholders to create an Information & Communication Technologies and tourism business initiative – in order to examine how to boost the competitiveness of small businesses in the European tourism sector and create more jobs.
The Internet has dramatically changed the way consumers plan and buy their holidays. It has also affected how tourism providers design, shape, promote and sell their products and services. The tourism market relies heavily on information. Since the emergence of the Internet, travel information search and booking has been one of the top 5 most popular on-line tasks.
In future, tourism demand is expected to shift from mass tourism to more tailor made customised tourism for individual travellers – a market segment particularly relevant for EU SMEs in the tourism sector.
Big tourism companies have responded to the opportunities offered by the Internet and developed their own e commerce applications and global reservation and distribution networks, which interconnect tourism distributors with tourism suppliers to sell their products and services.
Unfortunately, most SMEs in the tourism sector have traditionally avoided the rather costly electronic distribution networks and have established their own Internet presence for advertising products and services.
The ICT & Tourism Initiative aims to help SMEs interconnect with all relevant market players via big distribution networks at affordable rates, thus helping them to participate in the digital value chain.
Three lines of action
The initiative will consist of 3 components:
a high-level group (HLG) of representatives from the fields of tourism, ICT and other relevant stakeholders will analyse market evolution, identify needs and make recommendations for future policy development. The HLG will be prepared by a Sherpa expert group.
a demonstration project which started in January 2012 and will run for 30 months. The project aims to facilitate ICT aspects of cooperation between companies located at different sections of the tourism industry's value chain, and to ensure that SMEs can easily participate in the digital value chain without having to bear heavy costs.
a portal to assist businesses (mainly SMEs) in each step of their business processes. Its aim is to become the one stop shop, providing SMEs with relevant, practical information, including up to date ICT business tools, tutorials and training to help any tourism company set up, manage and promote their business.
The work started in January 2013 and the interim report was adopted in June 2013.
All stakeholders are invited to contribute to the selection of topics and content that should be provided on this platform, to make it as appealing and interesting as possible to Tourism business (SMEs in particular). Info and a contact point for input provision can be accessed through http://bluevista.ceros.com/segittur/tourismiting.
Sherpa expert group (preparing the High-Level Group)
1st meeting : 27/03/2012
ICT & Tourism Initiative [349 KB] (Costas ANDROPOULOS - European Commission, DG Enterprise)
- ICT tools in Tourism [422 KB] (Giovanni Antonio COCCO - ISNART)
- Accessibility in Tourism : the perspective of persons with disabilities [318 KB] (Carlotta BESOZZI - EDF)
- ICT and Tourism [4 MB] (Ivor AMBROSE, ENAT)
- Smart Transportation Systems [247 KB] (Nicola PALMARINI, IBM)
- TOURISMlink [959 KB] (Paolina MARONE)
- Digital Tools for Sustainable Tourism in Facts [3 MB] (Jean-Pierre MARTINETTI, CECTD)
- e-Learning for the development of sustainable tourism [2 MB] (Frédéric THOMAS, CECTD)
- Technology for the Tourism Industry [2 MB] (Amadeus)
- Content Sharing and Collaboration [61 KB]
- Green Economy, Tourism sustainable consumption and production and Innovation [2 MB] (Gordon SILLENCE, DestiNet)
2nd meeting : 26/06/2012
- Agenda [199 KB]
- Visa Facilitation (ECTAA [56 KB] - UEAPME [220 KB] )
- Innovative Travel Information Ecosystem [341 KB]
- Policy issue on national point of single contacts for incoming visitors via mobile device + Local transportation information [184 KB]
- Review Websites [33 KB]
- Fair Practices in Online Distribution [310 KB]
- Tourism Accessibility [268 KB]
- Knowledge Economy tools for tourism innovation, competitiveness & sustainability [237 KB]