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Recycling tourist assets under different approaches

An effort must be made to consider tourist assets from different perspectives. This can result in new and entertaining activities based on existing resources.

Examples of implementation

Specchia (Italy - 2007)

Unproductive agricultural assets have been converted into cultural assets: a number of old olive trees which were to be destroyed have been saved for tourists in the first secular olive tree park.

Wild Taiga (Finland - 2008)

The "world championship of berry picking" has turned this agricultural activity into an entertainment event.

Last update: 28/10/2014 | Top