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Giving one typical product a leading role in shaping the identity of the area

This represents the strongest symbol in the area. A number of by-products can also be derived from it.

Examples of implementation

Pielachtal (Austria - 2007)

The Dirndl, or Cornel, popularly known as cherry and traditionally cultivated in the area, has become a tourist attraction as well as the valley’s “trademark” - both entertaining and educational. By-products such as beer, brandy, spirits, ice-cream, liqueurs and marmalade are sold in the area.

Agros (Cyprus - 2008)

The "rosa damascena", a typical variety of roses, is a trademark for local tourism. It inspires the rose festival in May, and is the basis of a number of tourist activities organised around this product and its by-products.

Last update: 18/10/2012 | Top