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Constructing an identity for the territory

This includes identifying and developing certain concepts, for example concepts based on local traditions. This process involves identifying a number of special regional features such as typical foods, and natural and cultural assets. These become symbols of the area and contribute to developing a local “tourist brand”. On this basis, new tourist products can be created in the future. Whenever possible, this identity should be independent of the traditional high/low tourism season.

Examples of implementation

Pielachtal (Austria - 2007)

Respect for the environment, sustainability and preservation of cultural heritage are some of the key concepts underpinning tourism development in Pielachtal. Under this framework, the tourist offer includes activities related to local products (with the cherry playing a leading role) and to typical agriculture-related life. Based on this, health tourism constitutes a new basis on which new activities are being developed.

Őrség (Hungary - 2007)

Tranquillity, fresh air, silence and calm constitute the image of Orség. A systematic inventory of tourist attractions has also been carried out to better define this image. This provides the basis for the content and format of regional brochures as well as for designing the regional ‘look’ promoted at different exhibitions.

Đurđevac (Croatia - 2008)

The revival of the Picoki legend is the leitmotif of tourism in Đurđevac. A number of cultural tourist attractions have been developed around this event as part of the Picokijada. They offer visitors a chance to discover the local culture in all its aspects. It has also become a driving force in strengthening the cultural attractions of the town (e.g. creating museums in renovated traditional buildings).

Last update: 28/10/2014 | Top