Providing relevant and entertaining informative material
Providing relevant and entertaining informative material
Such material acts as a support for communicating the key messages on the destination and even acts as a souvenir for visitors. Information can be provided on printed material or in audiovisual format.
Examples of implementation
Nadur (Malta - 2007)
Marketing activities included a promotional brochure and films mailed to travel agents and hoteliers, as well as to local, regional and international offices, and presentations of the destination through TV programmes.
Wild Taiga (Finland - 2008)
An information centre (Juminkeko) provides information in the form of exhibitions and multimedia shows, in several languages.