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Providing relevant and entertaining informative material

Such material acts as a support for communicating the key messages on the destination and even acts as a souvenir for visitors. Information can be provided on printed material or in audiovisual format.

Examples of implementation

Nadur (Malta - 2007)

Marketing activities included a promotional brochure and films mailed to travel agents and hoteliers, as well as to local, regional and international offices, and presentations of the destination through TV programmes.

Wild Taiga (Finland - 2008)

An information centre (Juminkeko) provides information in the form of exhibitions and multimedia shows, in several languages.

Last update: 18/10/2012 | Top