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Tourism

Studies and publications

Studies and publications

For more publications related to 'Tourism', please visit the Tourism publications' section in our newsroom.
For more general publications, please visit our Publications web page.

Preferences of Europeans towards Tourism - Flash Eurobarometer Report (February 2014)

This Eurobarometer survey on the preferences of Europeans towards tourism provides a detailed insight of Europeans' tourism preferences in 2013 - including favourite destinations, reasons for travelling and booking methods - and anticipates travelling trends for 2014.

Study on the economic impact of short stay visa facilitation on the tourism industry and on the overall economies of EU Member States being part of the Schengen Area (August 2013)

This study evaluates how the common visa provisions are implemented in the Schengen area from the tourism industry/travellers' viewpoint and the corresponding economic impact on the tourism industry. It also proposes solutions to identified problems, suggests good practices and makes policy recommendations based on the evidence collected.

Attitudes of Europeans Towards Tourism - Flash Eurobarometer Report (March 2013)

This Flash Eurobarometer survey also explores the holiday plans of europea citizens, their favorite destinations, motivations for going on holiday, how holidays were arranged, holiday satisfaction and the plans for the future.

Enhancing the competitiveness of tourism in the EU – An evaluation of 20 cases of innovation and good practice (2013)

Concrete measures have been developed across Europe to increase the competitiveness of the European tourism industry. This report aims at evaluating the effectiveness of a number of Member States' tourism policies/practices and stimulating an exchange of good practices among Member States to improve competitiveness in the sector.

The report presents 20 cases of good practice, broadly illustrating one of 4 major themes:

  • Extending the season and diversifying the supply of tourist services
  • Training, skills development and building capacity
  • Developing the use of ICT
  • Marketing and promotion

DG Enterprise and Industry is active in promoting the exchange of good practices in key policy areas for industrial competitiveness aiming at supporting policy development and learning process among Member States. The aim is to support policy development and learning among Member States and to promote increased competitiveness by highlighting well-substantiated good practice.

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Estimated impact of possible options and legal instruments of the umbrella European tourism label for quality schemes (September 2012)

This study aims at clarifying the opportunities and challenges embedded in a possible EU action for a European tourism quality label and assesses the potential added value of a Commission initiative.

Study on the estimated impacts and possible options and legal instruments of the umbrella European tourism label for quality schemes. [3.3 MB]

Study on the impact of EU policies and the measures undertaken in their framework on tourism (September 2012)

This study examines the impact of different EU policies, and their legislative and non-legislative initiatives, on tourism and its competitiveness (Volume 1).

The study also includes a separate guide to EU financial instruments, for stakeholders within the sector to identify and access funding (volume 2).

Better mainstreaming tourism into other EU policies and raising awareness on the impacts that those policies can have on the tourism sector could contribute to releasing the sector's full competitive potential, by ensuring that the interest and needs of the tourism industry are fully taken into account when formulating and implementing these policies.

Attitudes of Europeans Towards Tourism - Flash Eurobarometer Report (March 2012)

The objectives of this survey were to study respondents’ motivation for going on holiday in 2011, the way respondents prepare and organise their holiday, attitudes towards tourism, respondents’ travel profiles in 2011.

Attitudes of Europeans Towards Tourism

Survey on the attitudes of Europeans towards tourism (May 2011)

The objectives of this survey were to study respondents’ motivation for going on holiday in 2010, the way rpondents prepar and organise their holiday, attitudes towards tourism, respondents’ travel profiles in 2010.

Survey on the attitudes of Europeans towards tourism

Study - “Tourism exchanges in Europe, enhancing employment, extending the seasonality spread, strengthening European citizenship and improving regional/local economies through the development of Social Tourism” (2010)

This study was commissioned under the Calypso Preparatory Action. The overall objectives of the preparatory action are to generate economic activity and growth across Europe; improve seasonality patterns in Europe, in particular through the social policy function of tourism; create more and better jobs in tourism; and to strengthen European citizenship.

The study has had an explorative approach :

  • catalogue Good Practices;
  • undertake a scoping of target groups and market potential;
  • suggest mechanisms to increase tourism exchanges in Europe;
  • suggest ways to improve attractiveness of the scheme;
  • undertake a survey of non-participating countries.

Executive summary - Calypso report

Calypso study (with annexes)

Calypso compendium of good practice

Country profiles: Austria Belgium , Bulgaria , Croatia , Cyprus , Czech Republic , France , Greece , Hungary , Ireland , Italy , Latvia , Lithuania , Malta , Poland , Portugal , Romania , Slovakia , Slovenia , Spain , Turkey

First Survey on the attitudes of Europeans towards tourism (February 2009)

The Flash Eurobarometer survey “Survey on the attitudes of Europeans towards tourism” was conducted to collect citizens' views, details of holidays and travel in 2007 and 2008 and their plans regarding holidays in 2009.
The fieldwork was conducted from 14 to 18 February 2009. Over 27,000 randomly selected citizens aged 15 and over were interviewed in the 27 EU Member States.

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Second survey on the attitudes of Europeans towards tourism (October 2009)

The Flash Eurobarometer 281 on the “Survey on the attitudes of Europeans towards tourism, Autumn 2009” was conducted at the request of Directorate General Enterprise and Industry to collect EU citizens’ views on travel, details of their (planned) holidays and travel in 2009 and their expectations regarding holidays in 2010.

The fieldwork was conducted from 7 to 11 September 2009. Over 24,000 randomly selected citizens aged 15 and over were interviewed in the 27 EU Member States. The sample size varied within Member States; in most countries the target sample size was 1,000 respondents, but 500 interviews were made in the smaller countries (please see the Survey Details section in the Annex for details of the actual sample sizes for the 27 countries).

Special emphasis was put on the financial aspect of taking a holiday, as this is becoming a prime concern for both travellers and the tourism industry in the midst of the serious economic downturn affecting all EU economies.

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Study on the Competitiveness of the EU tourism industry (September 2009)

In international tourist arrival statistics, the EU consistently appears as the number one tourism destination in the world. With approximately 380 million international tourist arrivals in 2007, the EU received 42% of the total number of international arrivals in the world.

The Study on the Competitiveness of the EU tourism industry - with specific focus on the accommodation and tour operator & travel agent industries - was commissioned by the Commission and run by Ecorys.

Disclaimer : The views and proposals expressed in the study are those of the experts and do not necessarily represent any official view of the European Commission or any other organisations mentioned in the Report.

The impact of major cultural and sporting events on tourism-oriented SMEs (2007)

This study was launched in 2005 with the aim of assessing the social, economic and environmental impact of major cultural and sporting events (MCS events) on destinations and local enterprises. The findings of the study aims to raise awareness among all stakeholders (policy makers, SMEs, local community) about the potential of these events and the need to work together in partnership at the regional level to organise them in a sustainable way. A Handbook has been finalised as a result of the project to provide a set of guidelines on how to successfully exploit at the regional level their potential for economic growth, competitiveness and employment, in the short and in the long term.

Full report pdf - 2 MB [2 MB] français (fr) - For a lighter version pdf - 511 KB [511 KB] français (fr) (text only)

Executive Summaries pdf - 638 KB [638 KB] Deutsch (de) español (es) français (fr) italiano (it)

Monographies on the case-studies:

  • Austria - Festival Salzbourg pdf - 275 KB [275 KB] français (fr)
  • France - Championnat du Monde surf pdf - 247 KB [247 KB] français (fr)
  • Slovakia - Festival Vichdona pdf - 226 KB [226 KB] français (fr)
  • Portugal - Euro Football 2004 pdf - 81 KB [81 KB] français (fr)
  • Spain - Forum Universel Culture pdf - 80 KB [80 KB] français (fr)
  • Rep. Czech - Festival of Prague pdf - 228 KB [228 KB] français (fr)
  • Hungary - Festival of Sziget pdf - 219 KB [219 KB] français (fr)
  • Italy - Olympics Torino pdf - 223 KB [223 KB] français (fr)
  • Sweden - Louis Vitton Cup pdf - 95 KB [95 KB] français (fr)
  • Greece - Film Festival Thessaloniki pdf - 180 KB [180 KB] français (fr)

The European tourism industry in the enlarged Community (2007)

This report updates the Commission’s first analysis of the European tourism sector and extends it to the tourism industry of the enlarged Community.
It reveals that Europe is a very stable tourist destination compared to other large regions in the world. The enlargement process contributed to this by inducing international arrivals not only in the new Member States, but also between old and new Member States. The still existing gaps in income and the differences in travel habits open a tremendous number of business opportunities and offer incentives to improve competitiveness.

  • Full report pdf - 1024 KB [1024 KB]
  • Executive Summaries pdf - 65 KB [65 KB] Deutsch (de) español (es) français (fr) italiano (it) polski (pl)

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