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Crossroads of Europe – Pavia 2012

"Crossroads of Europe" is an annual event highlighting places and routes in Europe associated with a coming together of different cultures.

The aim is to promote cooperation and exchange, and to raise awareness of the potential for a new kind of tourism.

Cultural and religious routes

This first year, the focus is on cultural and religious routes.

A conference and fair were hosted by the Italian city of Pavia – located at the crossroad of five cultural routes that once attracted people from all over Europe, united by their shared values.

These events gathered cultural associations, pilgrims associations, international organisations, national and regional authorities, tourist operators, travel agents and tour operators, specialised journalists and members of the public.

  • Public conference: "Cultural and religious routes", 7 June 2012 - aimed at stimulating interest in pilgrimage routes and raising awareness of the need for sustainable tourism that is respectful of nature and cultural traditions. 
  • Fair 6-10 June 2012 - stands, exhibitions, photo & video competitions, cultural events, food tastings.
    And specifically for small businesses, tour operators, etc.: B2B meetings, guided tours, info sessions and briefings. 

Presentations made at the Conference

Session I

Session II

  • "Youth hostels project"
    Ms Luciana RUFFINELLI, Regional Minister for Sports and Youth, Regione Lombardia
  • "TripAdvisor and the Silk Road experience" pdf - 3 MB [3 MB]
    Ms Helena EGAN, TripAdvisor
  • "Sustainable Tourism and public-private partnerships along the Via Francigena : the PerViam project"
    Mr Massimo TEDESCHI, President of European Association Via Francigene
  • "Odyssea : a platform for cultural routes"
    Ms Christine STEFANINI, Groupement Odyssea
  • "Augmented reality Windows, Clunypedia and Cultural Routes : the experience of Cluny"
    Mr Christophe VOROS, Director of the Federation of the Cluniac sites
  • "Innovation on the promotion of local economy through cultural tourism" pdf - 3 MB [3 MB]
    Mr Antonio COCCO, Director-General of ISNART-Unioncamere (National Institute for Tourism Research)

Session III

Session IV

  • "The European Parliament's vision on cultural Tourism"
    Mr Carlo FIDANZA, Member of European Parliament, Transport and Tourism Committee.
  • "The religious dimension of intercultural dialogue"
    Ms Anne BRASSEUR, Parliamentary Assembly of the Council of Europe
  • "European Cultural Routes : much more than Tourism"
    Ms Penelope DENU, Director of the European Institute of Cultural Routes
  • "The experience of the Itralian Consulta degli itinerari storici, culturali e religiosi" pdf - 5 MB [5 MB] italiano (it)
    Ms Simonetta BONITO, Italian Ministry for Culture
  • "The Masterplan of regione Toscane"
    Ms Cristina SCALETTI, Reginal Minister for Tourism, Culture and Tertiary Sector, Tuscany Region

Workshops held during the Conference

Workshop 1 : Cultural Tourism, Research & Innovation.

Workshop 2 : Info session on Thematic-Tourism Routes.

Workshop 3 : Round Table : Cultural Tourism and interregional cooperation

  • Presentation
    Mr Valentino IZZO, DG Enterprise and Industry, European Commission
  • Presentation pdf - 2 MB [2 MB]
    Mr Luca FERRARESE, Head of Secretariat, Central Europe Programme

Workshop 4 : "European Commission – Council of Europe: which results from their cooperation on European Cultural Routes?" (co-organised with the CoE)

Looking for partnership ?

  • Are you managing a cultural route?
  • Do you have a tourism project idea?
  • Are you organising walks or travels?
  • Are you renting rooms?

Get in contact with possible partners and join your efforts to promote your activities around a cultural route!

Bilateral meetings and networking opportunities are being organised on the 8th June at the Castle "Visconteo" of Pavia :

  • From 13:00 to 17:00 on Thursday
  • From 09:30 to 17:00 on Friday and Saturday
  • From 09:30 to 12:30 on Sunday

How?

Fill in the attached form msw8 - 41 KB [41 KB] (UPDATED) about your project and return it by email to entr-tourism@ec.europa.eu

We will publish it together with your contact details and call for partners

Have you already identified a possible partner for your project idea?

Contact him/her to arrange a meeting and inform us by email to book a meeting space.

Requests for partnerships

Please find below the requests for partnerships initiated through the above-mentioned procedure.

OrganisationProjectType of Partners neededMore info
Corsia ConsultingMulticultural travel in Lebanon on sustainable tourism
  • Not specified
Details pdf - 11 KB [11 KB]
Me-In-ItalyFood and wine routes, Via Francigena, cultural and historical trails in Pavia and its Province
  • Communication services
  • Chambers of Commerce
Details pdf - 11 KB [11 KB]
History WalksWalking itineraires in Pavia, Voghera, Milan, Turin, Piacenza and Winchester (UK)
  • Cultural organisation
  • Communication services
Details pdf - 60 KB [60 KB]
I Viaggi di TelsItalian language holidays and school trips
  • Cultural organisation
  • Schools
Details pdf - 11 KB [11 KB]
Olympos Touristiki Ependitiki S.A. / Sirios TravelDiscover the most secret soul of Greece
  • Cultural organisation
  • Tour operators / Travel Agents
  • Schools
Details pdf - 40 KB [40 KB]
La Greca Travel ServiceCultural & Religious routes in Greece
  • Cultural organisations
  • Tour operators / Travel Agents
  • Chambers of Commerce
Details pdf - 12 KB [12 KB]
European Mozart WaysFollowing Mozart in Europe
  • Cultural organisations
  • Tour operators / Travel Agents
  • Accommodation providers (hotels, etc ..)
Details pdf - 11 KB [11 KB]
CaravanbacciVisit via Francigena and wine routes in Tuscany routes with a motorhome Cultural organisation
  • Cultural organisations 
  • Tour operators / Travel Agents
  • Communication services
Details pdf - 10 KB [10 KB]
InterMedCultural & Religious routes in Greece
  • Cultural organisations
  • Tour Operators / Travel Agents
  • Chambers of Commerce
Details pdf - 52 KB [52 KB]
Roads of Wine in TuscanyVirtual Tour of roads of wine in Tuscany and Francigena Route
  • Public Authorities
  • Accomodation provider (hotels, etc ..)
  • Cultural organisations
Details pdf - 15 KB [15 KB]
EHTTAThe European Route of Historic Thermal Towns
  • Tour operators / Travel  Agents
  • Chambers of Commerce
Details pdf - 14 KB [14 KB]
ItervitisThe Route of Wine
  • Tour operators / Travel  Agents
  • Chambers of Commerce
Details pdf - 14 KB [14 KB]
The Phoenicians’ RouteThe Phoenicians’ Route
  • Tour operators / Travel  Agents
  • Accommodation provider (hotels ..)
  • Chambers of Commerce
Details pdf - 41 KB [41 KB]
TransromanicaThe Romanesque Routes of European Heritage
  • Tour operators / Travel Agents
  • Public Authorities
  • Chambers of Commerce
Details pdf - 146 KB [146 KB]
International Association Prehistoric Rock Art TrailsPrehistoric Rock Art Trails, the first Art of modern Humans
  • Cultural organisation
  • Tour operators / Travel Agents
  • Public Authorities
Details pdf - 134 KB [134 KB]
Liveview Studio

Digital reconstruction of religious monuments through Augmented Reality

  • Cultural organisation
  • Public Authorities
  • Chambers of Commerce
Details pdf - 29 KB [29 KB]
Zevisit ItaliaPromotional services to cultural routes
  • Cultural organisation
  • Public Authorities
  • Chambers of Commerce
Details pdf - 11 KB [11 KB]
Ayuntamiento de Almonte y Hermandad MatrizEl Rocío, European pilgrimage route
  • Public Authorities
  • Travel Agents
  • Local tourist private industry
Details pdf - 15 KB [15 KB]
Hidden Rome Cancelli Rossi hotel Rome airportRome, the conquest of the Mediterranean Sea
  •  Cultural organisation
  • Tour operators / Travel Agents
  • Communication services
Details pdf - 11 KB [11 KB]

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