The European Network of Female Entrepreneurship Ambassadors
The aim of the Ambassadors Network is to have successful entrepreneurs campaigning on the ground to inspire women of all ages to become entrepreneurs and to set up their own businesses. The Ambassadors help to raise confidence necessary for setting up and creating successful businesses. They are also role models to inspire other women to become entrepreneurs by "telling their own story".
The Ambassadors promote entrepreneurship among women by engaging and speaking to groups in schools, colleges, universities, community groups and the media, as well as addressing conferences, business networks and employment initiatives.
The Network is made up of around 270 entrepreneurs who act as ambassadors of female entrepreneurship across Europe.
The ambassadors come from the following countries:
Albania, Belgium, Croatia, Cyprus, Denmark, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Malta, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Sweden and United Kingdom.
First year result
In the first year after the launch, 150 ambassadors have participated in a total of 141 national kick off meetings and other inspirational events and workshops, reaching more than 7600 participants resulting in a high visibility among the target audience ie. potential would be women entrepreneurs.
Moreover data from 5 participating countries show that 52 new women-led companies with 68 new jobs had been created through the support of the ambassadors.
The groups targeted were women from different backgrounds, in particular unemployed women, students and female university graduates, working women with an interest and potential to set up their own business, women returning from a baby break, women working with and/or interested in innovation, manufacturing and research and development.
The ambassadors also appeared on the radio, TV, in newspapers and magazines with an especially strong interest from female journalists in covering and promoting the Network's projects. While the first phase goes in 2011 in its second and final year, 2011 will be the first year for the 12 countries that newly joined the Network in December 2010.
|The Italian Network of Female Entrepreneurship Ambassadors (WAI) held its final meeting in Florence on 20 January 2011. During the event the ambassadors drafted a manifesto summarising the ambassadors' view on female entrepreneurship and actions that should be taken at national and European level.
© reproduced by courtesy of the Italian Network of Female Entrepreneurship Ambassadors, 'WAI' [664 KB]