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02/02/2015

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Small and medium-sized enterprises (SMEs)

Entrepreneurship in audiovisual media - reference documents

The promotion of entrepreneurship in the audio-visual media (esp. TV) - study

In a first step a study was conducted to collect information on existing TV programmes that deal with entrepreneurship in a number of Member States. Moreover, the study looked into the relation between the media and people's attitudes towards certain professions and the general possibilities to influence entrepreneurial attitudes.

Promoting entrepreneurship on TV and in other audio-visual media - Report of the Expert Group

Building on the results of the study a group of experts with a background in media work who had been nominated by the participating Member States analysed how Member States might co-operate with the media, especially the TV, to promote entrepreneurship and formulated a number of recommendations on how the media could help to generate a more entrepreneurial culture in Europe.

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