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Industrial innovation

"Mission Growth" Forum 2

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Forum 2: Boosting Market Demand for New Products

Societal challenges call for change and innovation. Despite the economic crisis 60% of the companies' turnover was due to innovative goods and services introduced. The innovation performance of other parts of the world (especially Asia) is rising rapidly. Europe risks losing important investments as companies will locate their innovation activities in those markets with earlier and quicker uptake of innovations. Europe's sizeable public sector needs innovations to adapt more quickly to the rapidly changing societal needs, for example eco-innovations. Moreover, winning a public contract for innovations is very important to companies, because this often leads to increased sales to the private sector. However, the 2011 Innobarometer showed that only 14% of surveyed companies had won one or more public procurement contracts since 2009.

How can we convert challenges into business opportunities? How can we help turning innovative ideas into new marketable products and services, creating jobs and growth in Europe? There is a vast potential in harnessing the demand-side in innovation policy development to help EU industry.

If you want to find out how your organisation is able to convert societal challenges into business opportunities, please be with us on May 29th at "Mission for Growth" Conference. Our visitors will explain what slows down the demand for innovations in Europe and how your organisation could overcome these challenges.

  • Johannes Meier, CEO of the European Climate Foundation
  • Monique Goyens, Director-General of BEUC
  • Eliane Khoury, Virus Free Air
  • Fergus Harradence, UK Department for Business, Innovation & Skills
  • Friedrich Smaxwil, President of CEN
  • Klaus Niederländer, Secretary-General of Cooperative Europe (CoopEU)
  • Monica Frassoni, President of the European Alliance to Save Energy

Discussion paper for Forum 2 pdf - 87 KB [87 KB]

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