Design for innovation
- New! Implementing an Action Plan for Design-Driven Innovation
- Projects supporting the take-up of the Design in Innovation Policy
- European Design Innovation Initiative - Innovation Union commitment
- European Design Innovation Summit - Helsinki, 17-18 September 2012
- Design as a tool for innovation - background information and studies on design
There is political agreement in Europe that to ensure competitiveness, prosperity and well-being, all forms of innovation need to be supported, and that the progressive shift in emphasis of European innovation policy from exclusive reliance on technology towards more demand- and user-driven innovation must continue.
Call for proposals: European Design Innovation Platform- Deadline closed, the applications are under evaluation
Report of the European Design Leadership Board "Design for Growth and Prosperity". [3 MB] The foreword and the executive summary of the report are available in other languages. You will find 21 EU language versions in the little box hereafter [149 KB] .
New! Implementing an Action Plan for Design-Driven Innovation
On 23 September 2013, the Commission published a Staff Working Document "Implementing an Action Plan for Design-Driven Innovation [93 KB] " . Please find 22 EU language versions by clicking on the little box. Only the EN version referred under SWD(2013) 380 is the official version.
This document describes current and upcoming actions endorsed by the Commission and relating to promoting design-driven innovation in different policy fields. These actions form the Action Plan for Design-Driven Innovation aiming to accelerate the take-up of design in innovation policies at European, national and regional levels and to create the capacity and competencies needed to implement these policies.
The Action Plan is structured under three strategic areas for action:
- Promoting understanding of design’s impact on innovation;
- Promoting design-driven innovation in industries to strengthen Europe’s competitiveness;
- Promoting the adoption of design to drive renewal in the public sector.
The 14 action lines build on the recommendations of the European Design Leadership Board, a group of experts that was invited by the Commission to make concrete proposals on how to better integrate design, user-driven innovation and other non-technological drivers into innovation policy and support. Also, a consultation with a broad representation of stakeholders has been conducted as well as interactions with various Commission services.
Projects supporting the take-up of the Design in Innovation Policy
In line with the commitment taken in the Innovation Union, the European Commission launched in 2011 the European Design Innovation Initiative (EDII) to exploit the full potential of design for innovation and to reinforce the link between design, innovation and competitiveness. Linked to the work carried out under the EDII, the Commission launched a call for proposals under Competitiveness & Innovation Programme (CIP) in 2011 (19/G/ENT/CIP/11/C/N03C021). The overall objective of this call was to improve the impact of innovation policies by speeding up the take-up of design as a user-centred innovation tool in national, regional and EU innovation policies.
The CIP funding awarded to 6 selected projects is € 4.808.000 (€ 3.116.000 from 2011 budget and € 1.692.000 from 2012 budget). In the selected proposals 46 organisations are represented originating from 19 EU Member States. Information on these projects can be obtained from the links below.
- EuroDesign – Measuring Design Value - Project description [30 KB]
Coordinator: Barcelona Design Centre (ES)
The project defines a new set of questions for the Community Innovation Survey to provide information about design as an economic factor for value creation.
Presentation- Meeting with Design project coordinators - 28th November 2012, Brussels [3 MB]
- SEE Platform: Sharing Experience Europe – Policy Innovation Design - Project description [25 KB]
Coordinator: Design Wales (UK)
The platform integrates design into innovation policies by exchanging best practice and engages around 100 public authorities.
Presentation- Meeting with Design project coordinators - 28th November 2012, Brussels [954 KB]
- IDeALL – Integrating Design for All in Living Labs - Project description [25 KB]
Coordinator: EPCC Cite du Design (FR)
The project aims at connecting designers and innovative eco-systems to increase competitiveness of companies with tools and methodologies for user-centred and design-driven innovation.
Presentation- Meeting with Design project coordinators - 28th November 2012, Brussels [2 MB]
- DeEP – Design in European Policies - Project description [101 KB]
Coordinator: Politecnico di Milano (IT)
DeEP designs evaluation indicators to provide understanding on the impact of design innovation policies. The project also develops impact metrix by producing taxonomy of design innovation policies.
Presentation- Meeting with Design project coordinators - 28th November 2012, Brussels [753 KB]
- EHDM – European House of Design Management - Project description [119 KB]
Coordinator: DBA, Design Business Association (UK)
The project improves design management competencies in the public sector by developing training tools and programmes based on proven models from the private sector.
Presentation- Meeting with Design project coordinators - 28th November 2012, Brussels [150 KB]
- REDI: When Regions support Entrepreneurs and Designers to Innovate - Project description [25 KB]
Coordinator: APCI, Agence pour la Promotion de la Création Industrielle (FR)
REDI promotes territorial innovation ecosystems that stimulate innovation through design, targeting intermediaries in direct contact with SMEs.
Presentation - Meeting with Design project coordinators - 28th November 2012, Brussels [799 KB]
European Design Innovation Initiative - Innovation Union commitment
A particular importance of design as a key discipline and activity to bring ideas to the market, has been recognised in the Innovation Union, Europe's 2020 flagship initiative. In line with the commitment taken in the Innovation Union, the European Commission has launched in 2011 the European Design Innovation Initiative to exploit the full potential of design for innovation and to reinforce the link between design, innovation and competitiveness.
European Design Innovation Summit - Helsinki, 17-18 September 2012
The main event of the European Design Innovation Initiative in 2012 will be held on September 17 and 18 in Helsinki, World Design Capital 2012. The report of the European Design Leadership Board "Design for Growth and Prosperity [3 MB] " has been presented and discussed during the event (see agenda [120 KB] )
The European Design Leadership Board was established in early 2011 by Antonio Tajani, Vice President of the European Commission responsible for Enterprise and Industry. Vice President Tajani invited the Leadership Board to provide recommendations on how to enhance the role of design in innovation policy in Europe at the national, regional or local level and to develop a joint vision, priorities and actions to enable design to become an integral part of innovation policies in Europe, in line with the Innovation Union. Over a period of one year, the European Design Leadership Board held seven meetings and a co-design policy workshop with over fifty key stakeholders from government, industry, academia, the design industries and the public sector.
Taking a broadly-based view of design, the Leadership Board identified twenty-one policy recommendations, in six strategic areas for design action:
- Europe in the world
- Design in Europe's Innovation system
- Design in Europe's enterprises
- Design in Europe's public sector
- Design in Europe's research system
- Design in Europe's education system
The twenty-one recommendations will be spelled out during the Summit.
The Summit will be hosted by the City of Helsinki and is expected to start at 16.30 on 17 September and to close at 15.30 on 18 September. The audience is limited to 200 participants and will be completed in the order of registration. You can register at the organiser's website. For more information, have a look at the European Design Innovation Initiative blog.
Design as a tool for innovation - background information and studies on design
Beyond the recognised drivers of innovation in other policy domains, such as education and entrepreneurship, some countries in the EU and beyond have started looking at drivers of innovation not previously examined in a policy context. Notably, some of Europe's leading innovation nations have included user-driven or user-centred innovation as cornerstones of their national innovation strategies. It is seen as a way of providing innovative products, services and systems that correspond better to user needs and therefore are more competitive.
The same countries that explore the potential of user-driven or user-centred innovation are leading nations as regards the development of national design policies. User-driven innovation is often closely associated with design, and involves tools and methodologies developed and used by designers.
On 7 April 2009, the Commission published a working document on Design as a driver of user-centred innovation [394 KB] . It provides an analysis of the rationale for making design an integral part of European innovation policy. On the basis of this document, the Commission launched a public consultation aiming at finding out if more should be done at EU level in the area of design and - if so - what.
The results of the consultation on design as a driver of user-centred innovation are very encouraging. The Commission received in total 535 online replies - 309 from organisations, 226 from individuals. 91 percent of responding organisations consider that design is very important for the future competitiveness of the EU economy. 96 percent consider that initiatives in support of design should be an integral part of innovation policy in general, 91 percent that initiatives in support of design should be taken at EU level in addition to Member State and regional level.
Studies on design
- Design as a driver of user-centred innovation [394 KB] - Commission's staff working document
- Feasibility study on a European responsible design label
- Workshop report and presentations from an INNO-GRIPS workshop in Marseille, June 2008, on "design as a tool for innovation"
- INNO-GRIPS mini-study on "design as a tool for innovation"
- TrendChart report on "national and regional policies for design, creativity and userdriven innovation"