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The China IPR SME Helpdesk, UKTI and the China-British Business Council: “China Business Cultural Training”

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Event date: 16/07 > 16/07/2014
Location: Bailbrook House
London Road West - BA1 7DJ Bath - (United Kingdom)
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This event is aimed at businesses that are importing and exporting, to and from China.

This event is organised by UKTI in partnership with the China-Britain Business Council and the China IPR SME Helpdesk. The purpose of this workshop is to provide attendees with an awareness of Chinese business culture, the importance of IP protection and an insight into how misunderstandings can arise (and be overcome) during business interactions with Chinese company representatives. Participants will also learn why politics and history matter when talking business in China and acquire practical skills that can make business interactions more efficient and successful. The Helpdesk Team Leader Simon Cheetham will deliver a presentation about effective strategies to protect IP while doing business in China

Event type: Seminar
Date: Wednesday, 16 July 2014
Time: 09:30 – 15:00
Location: Bailbrook House, London Road West, Bath, BA1 7DJ, United Kingdom
Language: English

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