This call for Proposals aims to create a Cultural Route showcasing one high-end product, either perfume, chocolate or jewellery. Its objective is to promote cooperation between tourism and the luxury goods industries.
The call for proposal aims at funding the development and promotion of a new European Route which visits at least 5 Member States (and/or other countries participating in COSME). The Route must showcase key steps of the value chain of either
These three high-end products have been selected on the basis of their economic potential and capacity to diversify the European tourism offer during the low/medium season. By further exploiting the global reputation of these industries, Europe can diversify and expand its tourism offer.
This project will familiarise tourists with the historical, cultural and industrial aspects of luxury goods, and also encourage both the tourism and luxury goods industries to think creatively about how they can reach new markets
The objectives of the calls are to: