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The China IPR SME Helpdesk: “IPR Serious Game Official Launch”

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Event date: 22/05/2014
Location: Four Seasons Hotel Beijing
48 Liangmaqiao Road - Beijing (Chaoyang District) - (China)
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The China IPR SME Helpdesk is delighted to launch its IPR Serious Game. Players of the game will be guided through common business scenarios linked to IP challenges, which will provide an immersive context for situational learning.

This new business tool will allow SMEs to increase their knowledge and awareness about managing intellectual property when entering or expanding in the Chinese market. For this official launch event, participants are invited to bring their laptop or tablet to play the game in small groups. The Helpdesk team will be on-site to guide participants through the game and answer questions. Prizes are available for the winning team and a networking session with drinks & canapés will be held after the launch.

Date: Thursday 22 May 2014
Time: 4pm - 7pm
Admission: Free to attend but only open to European SMEs and intermediary organisations

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