IT in Tourism Workshop Published on: 12/02/2014, Last update: 25/03/2014
|Event date:||21/03 > 21/03/2014|
rue de la Loi 170 - 1000 Brussels - (Belgium)
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The Workshop on ICT for Tourism discussed the opportunities and challenges posed by the technological progress for the tourism small and medium enterprises (SMEs).
This workshop was organised for the tourism SME associations, national tourism organisations, chambers of commerce, young entrepreneurs organisations, etc., which play a key role in boosting their members' digital literacy.
Special focus was placed on presentation of the "Tourism-IT portal" and other ICT tools to the stakeholders, which are crucial for their promotion and dissemination among tourism SMEs.
The Tourism-IT portal has been developed as part of the European Commission's activities to boost competitiveness of the tourism SMEs in general and their uptake of ICT in particular. It will provide a one-stop-shop with ICT tools and information packages for setting-up, managing and promoting tourism businesses.
The workshop provided an opportunity for :
- the EC to present the Tourism-IT portal
- Stakeholders that will be involved in its promotion to get acquainted with its structure and functionalities
- The audience to be informed about other projects supporting advanced use of ICT by tourism businesses and discuss the challenges posed by the global digital market
- The EC to collect feedback about the portal and other initiatives related to promotion of ICT in tourism.
The workshop is still available in web streaming here.