Shaping, organizing, and rethinking service innovation: a multidimensional framework Published on: 19/02/2014
- Rubalcaba, Michel, Sundbo, Brown and Reynoso.
The purpose of this paper is to review key research contributions that may be useful for rethinking service innovation. Service innovation is not a monolithic construct; therefore, the opportunities for further research are multidimensional and interdisciplinary. The analysis and discussion lead to a multidimensional framework of service innovation, with a particular emphasis on organizational and customer co-creation perspectives. The article contains guidelines and real-world examples to help practitioners and policy makers develop service innovation strategies through the consideration of different levels, organizations, and perspectives.