Cultural Routes showcase remote destinations Published on: 15/12/2013
To further solidify Europe as the world’s number one tourist destination, new markets are continuously being explored.
Building on the uniqueness and authenticity of remote destinations, Europe’s ‘Cultural Routes’ – which vary from medieval city trails to historic wine tours – represent an opportunity for innovation, creativity and small business creation.
Over the past two decades, Europe’s ‘Cultural Routes’ have shown great potential for creating small and medium-sized enterprises (SMEs) and promoting Europe’s history-rich image. By incorporating parts of Europe which are largely unexplored – 90 % of the trails are in rural areas – Cultural Routes are a springboard to highlight the variety and complexity of Europe as a multifaceted tourism destination.