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China IPR SME Helpdesk: ‘Managing IP as a Business Asset: Dos & Don'ts for SMEs’

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Event date: 05/11 > 05/11/2013
Location: Beijing Lufthansa Center, Office C-411
50 Liangmaqiao Road - Beijing - (China)
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The China IPR SME Helpdesk will organise an interactive and informative Chinese language workshop.

The workshop will address how IP can be used as a valuable business asset in China. The workshop will help EU SMEs identify their IP assets, prioritise them, gain company support and explore quick, cost effective measures they can put in place to protect their business. By attending this workshop EU SMEs will gain a broad understanding on how to conduct an internal IP assessment. Participants will have the chance to learn from real life cases and participate in interactive exercises, which will address available tools for IP protection in China.

Date: Tuesday 5 November 2013
Time: 8.30am - 11.30am

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