Enhancing the competitiveness of tourism in the EU – An evaluation of 20 cases of innovation and good practice
Concrete measures have been developed across Europe to increase the competitiveness of the European tourism industry. This report aims at evaluating the effectiveness of a number of Member States' tourism policies/practices and stimulating an exchange of good practices among Member States to improve competitiveness in the sector.
The report presents 20 cases of good practice, broadly illustrating one of 4 major themes:
- Extending the season and diversifying the supply of tourist services
- Training, skills development and building capacity
- Developing the use of ICT
- Marketing and promotion
DG Enterprise and Industry is active in promoting the exchange of good practices in key policy areas for industrial competitiveness aiming at supporting policy development and learning process among Member States. The aim is to support policy development and learning among Member States and to promote increased competitiveness by highlighting well-substantiated good practice.