Corporate social responsibility. Just another marketing term used by multinationals? Not relevant to smaller enterprises? Nice to have, but not really important in terms of the day-to-day functioning of the business? That’s what many people used to think, but times are changing fast.
The European Commission defines corporate social responsibility as the responsibility of enterprises for their impacts on society. Better meeting that responsibility is increasingly important to business success. It can be as vital to small and medium-sized enterprises as it is to large multinationals.
The European Commission has recently published new resources to help smaller businesses in the field of corporate social responsibility. There’s an inspirational guidebook for SME advisers, and an introductory guide to human rights together with a video and case studies. Multiple language versions are available.