With 75% of Europeans planning to go on vacation in 2013 the outlook of the sector's contribution to the economy is very promising. This is good news, as this important sector with its many small enterprises can send a strong signal to other industry sectors that we can get out of the economic crisis.
The tourism sector is one of the few sectors that have continued to grow and create jobs, despite the crisis.
Seven out of ten Europeans travelled in 2012 (the same proportion as in 2011). And of EU holiday makers, as many as 88% spent their vacations somewhere within the EU, either in their own country or in another Member State. The industry's robust and resilient performance is expected to continue in 2013: three quarters of respondents to a recent EU survey (75%) are planning to go on holiday this year, although 34% will adapt their holiday plans to take the economic situation into account. Holiday plans for 2013 closely resembled the destinations chosen in 2012. Spain (12%), Italy (8%) and France (7%) are still the most preferred destinations, and 51% plan to take a holiday in their own country.
These are the most important results of the latest Flash Eurobarometer survey on the attitudes of Europeans towards tourism published today. It also explores the motivations for going on holiday, how holidays were arranged, holiday satisfaction and the plans for the future.
The survey found the following:
This European Commission survey focussed on the attitudes of Europeans towards tourism. The survey was carried out by TNS Political and Social in the 27 Member States of the European Union and Croatia, Turkey, Former Yugoslav Republic of Macedonia, Iceland, Norway, Serbia and Israel. This is the fifth consecutive year that the European Commission has carried out such an extensive survey. It helps to monitor the short and medium term travel and tourism trends of European citizens. It is therefore an important instrument for tourism policy-making as well as for tourism industry planning, in particular as regards the types of tourism and the main tourism destinations.