An international communication campaign is currently highlighting the diverse cultural heritage and natural beauty that Europe has to offer at any time of the year.
The ‘Europe – Whenever you’re ready’ campaign, which will run from the end of 2012 until December 2013, reminds tourists to discover the old continent and enjoy the travel experience of a lifetime.
‘There is a lot to discover in Europe’, said European Commission Vice-President Antonio Tajani, who oversees industry and entrepreneurship. ‘Thematic packages and itineraries covering all four corners of the EU will be offered. These include pan-EU and regional tours on religious, cultural heritage and gastronomic themes — such as wine and olive oil routes — as well as tailored packages incorporating historic and natural UNESCO sites.
And it is easy to travel to Europe with its single currency, open borders, well-designed infrastructure and passenger rights. Indeed, it is a once-in-a-lifetime experience to discover Europe’s rich heritage and stunning beauty’.