Keeping Europe in top spot for international tourists
An international communication campaign is currently highlighting the diverse cultural heritage and natural beauty that Europe has to offer at any time of the year.
The ‘Europe – Whenever you’re ready’ campaign, which will run from the end of 2012 until December 2013, reminds tourists to discover the old continent and enjoy the travel experience of a lifetime.
‘There is a lot to discover in Europe’, said European Commission Vice-President Antonio Tajani, who oversees industry and entrepreneurship. ‘Thematic packages and itineraries covering all four corners of the EU will be offered. These include pan-EU and regional tours on religious, cultural heritage and gastronomic themes — such as wine and olive oil routes — as well as tailored packages incorporating historic and natural UNESCO sites.
And it is easy to travel to Europe with its single currency, open borders, well-designed infrastructure and passenger rights. Indeed, it is a once-in-a-lifetime experience to discover Europe’s rich heritage and stunning beauty’.