European Commission - Enterprise and Industry

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Mission for Growth: Seizing mutual benefit for businesses in the EU and Egypt Pubblicato il: 14/11/2012

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Commission Vice-President Antonio Tajani is in Egypt today, accompanied by a large business delegation composed of representatives of 102 European companies and industry associations from 13 Member States. Collectively they represent approximately three million employees and €700 billion in turnover.

This mission is part of the new series of "Missions for Growth" to help European enterprises, in particular small and medium sized enterprises to better profit from fast growing emerging international markets. It is the largest such "Mission for Growth" headed by Vice President Tajani to date, quadrupling the usual participation numbers.

During his visit Vice President Tajani will sign four Letters of Intent with his Egyptian counterparts which identify avenues for

  • closer co-operation on reduction of SME administrative burden

  • industrial co-operation

  • tourism policy

  • standardisation

Tourism should restore growth

In order to help provide policy recommendations for the Task Force, the European Commission has organised a dedicated business and tourism forum in Cairo today. The Forum mobilised more than 150 European business representatives and tourism stakeholders, to engage in debate and to network with the Egyptian business and tourism community. They proposed action points to help Egypt’s economy and tourism sector back-on-track. Both sides are also aware of the pivotal role the tourism sector has traditionally played in the Egyptian economy. In the wake of the Arab Spring, this sector has suffered dramatically, and it is essential to make it flourish again. During the Forum EU business leaders and stakeholders will debate "Davos style" and will also meet several Egyptian Ministers in bilateral meetings.

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