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China IPR SME Helpdesk webinar recording release ‘China IPR Protection for EU SMEs from the Design and Fashion Industries’

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The latest China IPR SME Helpdesk webinar is now available to download. The fashion industry in China is expected to triple to €160 billion of sales by 2020 and IP expert, Davide Follador’s presentation and Q&A session describe strategies for design and fashion SMEs to protect their business in China, including: the main IP tools available to SMEs, how to register your IP and practical considerations for enforcing your rights.


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