The European Commission launched today a tourism initiative to facilitate SMEs’ digital integration.
Tourism demand is expected to further shift from mass tourism to more tailor-made customised tourism for the individual traveller, which is a market segment particularly relevant for the EU SMEs.
The initiative will ease connectivity and encourage collaboration between small hospitality, tourism and leisure service providers and larger travel agents, tour operators and distributors.
This will allow tourism enterprises to respond better and quicker to the evolving market needs towards more tailor-made, personalised tourism. The P.ICT.URISM (Platform for ICT in Tourism) will run for 30 months.
It will be carried out by a consortium formed by ECTAA, HOTREC, ITH, Bocconi University and ZN and will be based on strong participation and representation of the tourism industry.