Brussels (Charlemagne Building – Room GASP)
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The 2010 European Tourism Day event will be entitled "The role of European Heritage and cultural itineraries in the renewed European tourism policy" and will be held on 27 September 2010, on the occasion of World Tourism Day.
Leader projects, policy officers, local and regional authorities, universities and other actors involved in tourism will participate to the event, that will be mainly devoted to the promotion and valorisation of European citizenship and cultural and historical heritage.
In line with new communication "Europe, the world's No 1 tourist destination – a new political framework for tourism in Europe" adopted on the 30th June 2010, where the need of promoting cultural itineraries is specifically mentioned (see Communication - pages 7-8), a particular focus will be given to "European Cultural Routes".
A draft programme of the event is annexed. The final version of the programme, together with other practical details and information, will be available soon.