The European strategy for encouraging the development of clean and energy efficient vehicles aims to help the European car industry to strengthen its leading role globally. It delivers to move on from short-term recovery measures to a medium-term orientation that strengthens the competitiveness of the European automotive industry by linking it to clean technologies.<br/> <br/> <br/>Important national and regional actions are currently taken by the Member States and by EU’s global partners to promote the mass production and market uptake of green vehicles. In parallel, the momentum is building with the industrial plans for the mass market dominance of the fuel-efficient conventional vehicles and an important roll-out of electric vehicles in 2011.
In 2010, the automotive industry enters into a defining phase for its future success. The new European strategy will provide a supportive framework based on a twin-track approach: improving the efficiency of conventional engines and making ultra low-carbon mobility a reality for European consumers.
With the new strategy, the Commission wants to provide an impetus on the European level and seize the full potential of green vehicles to contribute to fight the climate change, reduce the oil dependency of Europe and revitalize Europe’s industrial fabric.