The Flash Eurobarometer 291 on the “Survey on the attitudes of Europeans towards tourism, Wave 2” was conducted at the request of Directorate General Enterprise and Industry.
The objectives of this survey were to study:
- respondents’ travel profiles in 2009 – distinguishing between “short private” and holiday trips;
- reasons why respondents did not go on holiday in 2009;
- characteristics of citizens’ main holiday trip in 2009 (e.g. method of transport used);
- the financial aspects of taking a holiday (e.g. how to save money while on holiday);
- various attitudes of citizens towards tourism (e.g. their preferred holiday destinations);
- respondents’ vacation plans for 2010.
The fieldwork was conducted from 5 to 9 February 2010. Over 30,000 randomly selected citizens aged 15 and over were interviewed in the 27 EU Member States and in five additional countries (Croatia, Turkey, the former Yugoslav Republic of Macedonia, Norway and Iceland). The sample size varied within countries, ranging from about 500 in the smallest to about 2,000 in the largest countries (please see the Survey Details section in the Annex for details of the actual sample sizes for the 32 countries).
The survey was requested by the Directorate General Enterprise and Industry, coordinated by Directorate General Communication, and does not represent the point of view of the European Commission. The interpretations and opinions contained in it are solely those of the authors.