Re-invent Europe through innovation and transform the EU into an innovation society. These are key orientations proposed by a Business Panel on future EU innovation policy for open consultation. The panel was set up by DG Enteprise and Industry to provide bold ideas for a new European Plan for Innovation. The Panel, a small group of renowned individuals bringing together different perspectives on innovation, have placed their ideas on the internet for open comment, and for stakeholders to vote, share and propose their own ideas. The consultation will run until the end of August, and the results will be used by the Panel to finalise their report to DG Enterprise and Industry in the early Autumn.