Communications guidelines
Visual and written identity
for contractors and implementing partners

A Introduction
     A.1 The need for coherent branding
     A.2 Contractors’ general obligations under these guidelines

B Different types of projects - different communications tools, channels and outputs
     B.1 Service contracts
     B.2 Works
     B.3 Provision goods

C Specific guidelines per type of action
     C.1 Press contacts & press conferences
     C.2 Seminars or workshops
     C.3 Public events
     C.4 Supply of regular information during contract

D Specific guidelines per type of item to be produced
     D.1 EU logo
     D.2 Panels
     D.3 Commemorative plaques
     D.4 Stickers
     D.5 Usual office documents (stationery, business cards)
     D.6 E-mailings and web sites
     D.7 Special project publications (newsletter, etc.)
     D.8 Other promotional material
     D.9 Press ads - TV & radio ads

Downloads
     Download of visual elements

Annexes
      Graphical templates for types of visibility item to be produced (4 colours)
      Written identity: European Agency for Reconstruction standard 
        ‘key messages’ in English and local languages*
      Template for communication fact sheet**
      Communications checklist for contractors
      Contact list of Agency information & communications staff

Note 1*
While this document is in English, the Agency's working language, there are local language translations of the Agency's standard ‘key messages’ in Annex 2, and there are local language speakers in the information and communication teams in each of the Agency's operational centres. All of the latter would be keen to talk with you about your Agency project, and how to maximise its communication potential with local audiences.

Note 2**
In order to allow the Agency’s Information and Communication Unit to keep in close contact with projects, contractors are required to fill in a communication fact sheet during the inception phase of their project. They should update this as regularly as possible (at the least, on a quarterly basis) during the project cycle. This fact sheet must be sent in electronic format to the relevant Agency Spokesperson. It is intended strictly for communications purposes, and should not be considered as an of.cial reporting exercise. If fi lled in electronically, it can easily be uploaded onto the Agency web site.