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Slovenia

 
DP Managing organisation : EMINES družba za poslovne storitve d.o.o.
Other national partners : ALENKA BERGANT s.p.
Ecetera, družba za integrirane tržne komunikacije, d.o.o.
Hribar in Ga-Ga d.n.o.
ILUMINO, ZLATKO LEVAČIČ, S.P.
KSANTIPPE, d.o.o.
Kompas Design Agencija za marketing d.d.
Založba Izolit, d.o.o.
Zavod RS za zaposlovanje
EQUAL theme :Adaptability - Life long learning 
Type of DP :Geographical - Other - Osrednjeslovenska 
DP Legal status :Association without legal form 
DP identification :SI-17 
Application phase :Approved for action 2 
Selection date :23-06-2005 
Last update :20-03-2009 
Monitoring:  

Rationale

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The EU Member States, including Slovenia, defined knowledge as one of the most important factors of competitiveness of any national economy – it is only possible to boost companies’ efficiency and productivity and consequently also competitiveness of economy by raising the level of qualifications of workforce.
The Slovene educational structure has improved substantially over the 11-year period, nevertheless, in this respect Slovenia still lags behind more developed countries, including its achieving of the set strategic goals.
The research “Adult Literacy and Adult Participation in Education” showed that Slovenia lags greatly behind more developed countries in terms of adult education, which is reflected in the following:
•share of population with tertiary education (17.1%),
•low literacy – about 70% of population achieve the 1st and 2nd level
of text literacy,
•low participation of adults in education.
In Slovenia as much as 41.5% of adults do not participate in education and do not wish to be educated at all. Participation in education decreases even more drastically after 40 years of age (in 1998, only about 20% of this population participated in education).
According to research, low level of education deteriorates workers’ position on the labour market.
Adequate education is therefore one of the crucial factors – if not the most important – in the process of fighting against marginality. An additional factor contributing substantially to participation in lifelong education is financing. People with the lowest education level receive the least financial support for education from their employers (36%), and employers tend to co-finance education of their employees with higher education level (75%).
The above stated facts call for promotion of lifelong education and encouragement of employers to support all of their employees to continue their education.
To achieve the set goals the government has already developed various measures and programmes so as to facilitate access to lifelong education. Nevertheless, in too many cases such measures and programmes do not achieve all of the planned goals and neither reach all target groups.
The key problems are:
•individual’s unawareness of the meaning of lifelong education,
•individual’s unawareness of their co-responsibility for personal career,
•information on available options does not reach those who should
participate in lifelong education the most,
•lack of motivation in people with worst employment opportunities,
•dispersion of information,
•employers do not pay enough attention to further education and
training of their employees.




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Objective

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The gaps described above may only be bridged by providing additional information, counselling and motivation to people and thus accumulate all available information and forward it to the most vulnerable groups. the development partnership will develop and test the models of:
a) informing, awareness-building and motivating individual target groups to participate in lifelong education,
b) informing employers about the significance and necessity of employee education and training,
c) informing the general public about development partnerships, their activities and achievements through the Equal initiative.
The project will develop and test the model that will unite all three main protagonists and accumulate all key information – giving access to such information to all people, including the most vulnerable groups on the labour market. By informing, awareness-building and motivating people the project will influence the target groups (greater interest and higher percentage of people participating in education and training of vulnerable groups, including less educated employees, employees with low income, long-term employees etc.). Above all, as this model has been tested, it will be possible to promote and implement it even after the co-financing from the Equal initiative stops, since it will upgrade the existing methods of informing, motivating and counselling.

Broader objectives of development partnership:
- increase the percentage of the target groups’ participation in education and
training,
- increase employment opportunities for the target groups.

Specific objectives of development partnership:
1. ensure access to information to all the target groups,
2. ensure counselling for all the target groups,
3. motivate the target groups to (re-)enter the labour market,
4. raise employers’ awareness of the significance of lifelong education
for all employees and of the impact of permanent education and
training of employees on company’s growth, productivity and
competitiveness,
5. inform the broader public about all development partnerships that will
be co-financed from the Equal initiative and about their results.

The above stated objectives of development partnership respond to the identified needs, as by implementing the activities geared towards satisfying these needs they may substantially promote lifelong education.
By various campaigns in the generally accessible media (radio, newspapers, the Internet) the development partnership will reach even the most vulnerable groups on the labour market.





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Innovation


Nature of the experimental activities to be implemented Rating
Guidance, counselling ****
Awareness raising, information, publicity ****

Type of innovation Rating
Process-oriented ****

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Information from the field of education, training and employment is partly being collected in the National Centre for Vocational Information-giving and Consulting. Access to information in these Centres is free for everybody, but the Centres are not perceived enough by the population to provide access to information. This is particularly the case among groups, targeted by the suggested project. Furthermore, the Centres do not posses all information relevant to target groups. Therefore the development partnership will develop a model of disseminating information, consulting and motivation, the innovative approach being the affective use of media to support life-long learning.

Information that used to be dispersed and difficult to access will become available for everybody through development partnership. The national radio reaches the majority of people from target groups (a poll on listening rate, educational and age profile of the listeners showed that 24,5% of people listen to at least a part of 1st Program of Radio Slovenia in a chosen time period, 51% of them were aged from 13 to 60 years, 49% were over 60. 24,5% finished elementary school, 20,3% technical or vocational school, 30,4% secondary school and 15,3% college or university (no data for 9,4%). Similarly, the chosen newspaper Slovenske novice (circulation 80 000 – 100 000 samples) is read by the target group population: less educated population. Internet is becoming increasingly accessible, therefore it will be the third means for information transfer in development partnership.

Additionally, radio is the media which transfers information “unintentionally”. An individual is provided with information without him making any effort.He gets the information although he has not searched for it (yet). That is why radio can be a powerful motivator.


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Budget Action 2

250 000 – 500 000 €

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Beneficiaries


Assistance to persons 
Unemployed  3.0%  3.8% 
Employed  29.9%  33.3% 
Others (without status, social beneficiaries...)  14.1%  15.9% 
  100.0% 
 
Migrants, ethnic minorities, …  0.0%  0.0% 
Asylum seekers  0.0%  0.0% 
Population not migrant and not asylum seeker  47.0%  53.0% 
  100.0%
 
Physical Impairment  7.0%  8.0% 
Mental Impairment  0.0%  0.0% 
Mental Illness  0.0%  0.0% 
Population not suffering from a disability  40.0%  45.0% 
  100.0% 
 
Substance abusers 0.0%  0.0% 
Homeless  0.0%  0.0% 
(Ex-)prisoners  1.0%  0.5% 
Other discriminated (religion, sexual orientation)  7.0%  8.0% 
Without such specific discriminations  39.0%  44.5% 
  100.0% 
 
< 25 year  6.0%  6.0% 
25 - 50 year  27.0%  32.0% 
> 50 year  14.0%  15.0% 
   100.0% 

Assistance to structures and systems and accompanying measures Rating
Support to entrepreneurship *
Disabilities **
Low qualification ****
Racial discrimination ***
Unemployment **

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Empowerment

 

 With beneficiaries

Participation
Promoting individual empowerment
Developing collective responsibility and capacity for action
Participation in the project design
Participation in running and evaluating activities
Changing attitudes and behavior of key actors

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For successful implementation of this project it is of key importance to include partners who are at the same time representatives of key groups as well as key actors in promoting life-long learning.

 

 Between national partners

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Individual activities will be implemented in project groups; coordination, project management, financial management and regular reports will be provided by the initiator of developmental partnership.

Implementation monitoring and evaluation will be performed by the Administration Committee of Development Partnership, constituted by representatives of all partners.

Cooperation of all partners in shaping the agenda, implementing individual activities, monitoring and project evaluation can help develop collective responsibility and ability to react; it can lead to a change in the attitude and behaviour of key actors.


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Transnationality

 

 Percentage of the budget for transnational activities

  • 10.0%

 Transnational Co-operation Partnerships

Transnational Co-operation Agreement DPs involved
3961 P.O.P.E. - POWER OF PROMOTION OF EMPOWERMENT FR BRG-2004-41990
IT IT-G2-PUG-044
4057 D.A.W.N. - Disadvantageds At Work Now HU 10
IT IT-G2-VEN-046
4429 Youthlinks LT 3
NL 2004/EQE/0049
SE 75

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Background

 

 Involvment in previous EU programmes

  • Nobody involved in A&E

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National Partners


Partner To be contacted for
EMINES družba za poslovne storitve d.o.o. Co-ordination of experimental activities
Design of the project
DP managing organisation
Monitoring, data collection
Transnational partnership
ALENKA BERGANT s.p.
Ecetera, družba za integrirane tržne komunikacije, d.o.o.
Hribar in Ga-Ga d.n.o.
ILUMINO, ZLATKO LEVAČIČ, S.P.
KSANTIPPE, d.o.o.
Kompas Design Agencija za marketing d.d. Evaluation
Založba Izolit, d.o.o.
Zavod RS za zaposlovanje

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Agreement Summary

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No information available.

Last update: 20-03-2009 dot Top


EMINES družba za poslovne storitve d.o.o.

(EMINES d.o.o.)
Taborska cesta 3
1290 GROSUPLJE

Tel:+38641602171
Fax:+38612362600
Email:emines@siol.net

 
Responsibility in the DP: Co-ordination of experimental activities
Design of the project
DP managing organisation
Monitoring, data collection
Transnational partnership
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:Osrednjeslovenska
Date of joining / leaving:13-09-2004 / 28-10-2007

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History

founded in 1999
limited liability company
focusing on social, educational and information products designed for citizens
production of own media projects (MY NEIGHBOURHOOD) achieving high ratings in the national TV and radio programmes

Who We Are
- building up a Slovenian umbrella trademark promoting communication with and among citizens
- developer of the MY NEIGHBOURHOOD project
- raising each individual’s awareness of their role in the society
- presenting and connecting an individual to all subjects in the state
- individual–state–environment communication
- media activities for communication with an individual (radio, TV, press, the Internet)
- developing partner products for user communication
- drawing up partner programmes for the broad public good
- drawing up partner projects in the field of socialisation of society
- IMPLEMENTING SIMILAR PROJECTS ABROAD


What we offer

new author’s products
communication with an individual
regular project upgrading
vision of co-operation in a broader area
desire to co-operate

References

Mercator
Krka
Radenska
Pivovarna Union
RTV SLOVENIJA
Ministry of Labour, Family and Social Affairs

Emines d.o.o. will be at the helm of the development partnership and will contribute to the project their experience and knowledge in media business and public relations.



Contact person(s)

Name First name Phone E-mail Responsibility
Kušar Matjaž +38641602171 emines@siol.net general information

Last update: 20-03-2009 dot Top


ALENKA BERGANT s.p.


STENJAKOVA 8
6230 POSTOJNA

Tel:+386 41 894 757 ...
Fax:
Email:

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:23-06-2005 / 28-10-2007

Contact person(s)

Name First name Phone E-mail Responsibility
BERGANT ALENKA +386 41 894 757 General information

Last update: 20-03-2009 dot Top


Ecetera, družba za integrirane tržne komunikacije, d.o.o.

(Ecetera, d.o.o.)
Zasavska cesta 95
1231 Ljubljana

Tel:+386 1 600 10 10
Fax:+386 1 600 30 01
Email:info@ecetera.si

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:23-06-2005 / 28-10-2007

Contact person(s)

Name First name Phone E-mail Responsibility
MURGELJ FRANC FRITZ +386 16001010 fritz@ecetera.si General information

Last update: 20-03-2009 dot Top


Hribar in Ga-Ga d.n.o.


Taborska cesta 3
1290 Grosuplje

Tel:+38631663313
Fax:
Email:

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:Osrednjeslovenska
Date of joining / leaving:13-09-2004 / 28-10-2007

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History

founded in 1992
unlimited company
co-operation with renowned colleagues from the media world
the show, the author and scenarist of which is our regular contributor, won the VIKTOR award for the best radio show several years in a row



Who We Are

scenario and co-scenario for radio and TV shows (Radio Ga-Ga, My Neighbourhood)
programmes and scenarios for various events, presentations, press conferences
co-production programmes with theatres
services relating to media space

What we offer

knowledge and experience
accuracy and punctuality
reliability and confidence
transparency of co-operation



Hribar & GAGA Produkcijska hiša d.n.o. will prepare and implement a radio production format featuring all specifics of radio production and taking into account particularly those target groups to which development partnership is dedicated.






Contact person(s)

Name First name Phone E-mail Responsibility
Krevs Andreja +38617803023 saso.hribar@si21.com planning, reestablishment, performance

Last update: 20-03-2009 dot Top


ILUMINO, ZLATKO LEVAČIČ, S.P.


Soussenska 25
1000 Ljubljana

Tel:/
Fax:
Email:

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:23-06-2005 / 28-10-2007

Last update: 20-03-2009 dot Top


KSANTIPPE, d.o.o.


Brje 87-D
5264 Dobravlje

Tel:+386 31 837 302
Fax:
Email:

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:23-06-2005 / 28-10-2007

Last update: 20-03-2009 dot Top


Kompas Design Agencija za marketing d.d.


Dunajska cesta 21
1000 Ljubljana
www.kompas-design.si

Tel:+38613003980
Fax:
Email:kompas-design@siol.net

 
Responsibility in the DP: Evaluation
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:Osrednjeslovenska
Date of joining / leaving:13-09-2004 / 28-10-2007

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History

founded in 1990
closed public limited company
co-operation with quality contractors
participated in festivals in Slovenia and abroad (won several awards)

Who We Are

full service agency
advertising
publication design
public relations
services relating to media space (planning, renting, analysis)
web presentations

What we offer

knowledge and experience
accuracy and punctuality
reliability and confidence
transparency of co-operation

References

Mercator
Intersport
PBS
Žito
OMV Istrabenz
Cimos

The role of Kompas design d.d. in the project will be to prepare, conduct and participate in the implementation of public opinion researches and polls. On the basis of collected data they will submit to partners proposals for further activities geared towards achieving the set goals.





Contact person(s)

Name First name Phone E-mail Responsibility
Ledinek Zlatko +38613003980 dink@kompas-design.si evaluation

Last update: 20-03-2009 dot Top


Založba Izolit, d.o.o.


PREŠERNOVA CESTA 33
1234 Mengeš

Tel:+386 1 7291000
Fax:+386 1 7291422
Email:info@zalozba-izolit.si

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:23-06-2005 / 28-10-2007

Last update: 20-03-2009 dot Top


Zavod RS za zaposlovanje

(ZRSZ)
Glinška 12
1000 Ljubljana
www.ess.gov.si

Tel:+38612002364
Fax:+38614259823
Email:joze.glazer@ess.gov.si

 
Responsibility in the DP:
Type of organisation:Employment services
Legal status:Public organisation
Size:>250
NUTS code:
Date of joining / leaving:13-09-2004 / 28-10-2007

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Employment Service of Slovenia - the public employment service - has been operating in the territory of Slovenia under various organisational and institutional forms from as early as 1900. Today the Employment Service of Slovenia (ESS) is an independent legal entity with the status of a public institution operating uniformly across the whole of Slovenia. It was founded on the basis of the Employment and Unemployment Insurance Act (Article 61) in 1991.
The ESS management consists of the Director General, appointed by the government for a four-year period, and the Administrative Board, which operates at the national level and is organised on a tripartite basis including 13 members (4 workers’ representatives, 4 employers’ representatives, 4 Government representatives and a representative form the ESS Workers Council). The annual business plan is the basic document which determines the scope and content of the tasks, key quantitative annual targets and material conditions for the ESS operation.

The ESS organisational scheme includes the Head Office (HO), 12 Regional Offices (ROs) and 58 Local Offices (LOs). HO develops professional guideline for work and coordinates the implementation of all ESS activities. It provides all regional and local offices with complete information, personnel, legal, financial, developmental and organisational support and monitors their work. ROs coordinate the activities of LOs. They prepare regional annual working plans and targets and statistical-analytical information, ensure and monitor the implementation of employment programmes in the field, work with employers, external programme providers, local communities and other regional and local partners. Contacts with the unemployed, employers and other clients take place in LOs as these provide all direct services for clients.

As the country’s central institution for the implementation of active employment policy, the ESS works closely with other national institutions and social partners. The ESS staff cooperate with the Ministry of Labour, Family and Social Affairs in preparing basis for employment programmes and other strategic documents.

In accordance with the relevant government HRD strategic plans and studies following the guidelines agreed by the common EU employment policy, the ESS is seen as an important institution with regard to the implementation of national employment policy. The ESS is directly responsible for implementation of the government's employment policy which is gradually shifting towards giving more weight to a variety of active labour market programmes and other measures regarding employment. In compliance with the legal and administrative foundations, the ESS tasks include all preparatory, promotional, professional, financial-administrative, management, reporting and statistical-analytical activities.

The main ESS activities are as follows:

Registration, counselling and placement of the unemployed
Placement and counselling are the main and the largest activities of the ESS. Related to these activities is the maintenance of records of registered unemployed. The doctrine of work with the unemployed supports an individualisation and differentiation approach to clients, where active forms of assistance have priority over passive forms. The latest legal changes brought about a new emphasis on active job search. The ESS prepares a back-to-work plan for each unemployed person and monitors the implementation of arrangements from this plan, supervises job-searching activities and the unemployment status. The ESS combines both individual and group methods of informing and counselling the unemployed within the so called closed system of dealing with clients, practises various forms of cooperation with employers and provides general information on vacancies, labour market, training and education in the so-called open system of dealing with clients.

• Implementation of unemployment insurance schemes
The ESS carries out all procedures regarding the payment of rights arising from the unemployment insurance. These mostly include unemployment benefit and unemployment assistance.

• Implementation of employment programmes
With increasing focus on active labour market policy, this activity has become more and more important since the beginning of 1990s. The ESS has developed a wide network of external training and employment programmes providers.
Currently, the ESS is involved in the following programmes:
- education and training programmes containing programmes of assistance in career planning and job- seeking, job clubs, functional training programmes to acquire additional vocational skills and knowledge, on-the-job training and introduction to work programmes and work trials;
- public works programmes;
- refunding of contributions to employers, joint funding of trainee periods, subsidising of jobs in non-profit activities;
- self-employment facilitation programmes;
- subsidising of sheltered workshops and training and employment programmes for the disabled, containing occupational rehabilitation, subsidies of new jobs for the disabled and adapting of work places for people with severe disabilities;
- restructuring projects in companies, co-financing of the Labour Funds and preservation of jobs.

• Vocational guidance and counselling
The ESS carries out group and individual forms of vocational guidance and counselling for adults and young people. Within this activity, a network of Vocational Information and Counselling Centres and information points in local offices has also been developed. The network offers self-service access to written, audio-visual and electronic information (also via the Internet), self-testing and interactive programmes (job vacancies on the Internet). The ESS is also a member of the European network of National Resource Centres for Vocational Guidance (NRCVG).

• Management and implementation of national scholarship schemes for pupils and students, including Zois scholarships for highly gifted students in intellectual or artistic fields.

• Employment of foreign workers and employment of Slovene workers abroad

• Statistical-analytical and development activities
The ESS secures the professional and methodological basis for its records and for the monitoring of statistical data for all its activities. It prepares regular statistical reports and information at the national and regional levels, analyses of periodic trends and structure of registered unemployment, analyses of individual segments of the labour market and analyses of employers' annual employment plans. The ESS provides data and information for the Intranet and Internet, media, local and regional development institutions and for statistical reports and overviews in the government's communication with international governmental organisations and the European Union.



Contact person(s)

Name First name Phone E-mail Responsibility
Drobnic Tanja +38614799642 tanja.drobnic@ess.gov.si activities of Employment Service

Last update: 20-03-2009 dot Top



 
 
 
 

 
 
 
 

 
 
 
 
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