IMPORTANT LEGAL NOTICE
 

 Multiple Choice ascii version

Netherlands

 
DP Managing organisation : Noord-Holland
Other national partners : AV-Flex
Audiovisueel Branche Centrum (ABC)
Endemol Entertainment B.V.
Holland Media Groep (HMG)
IDTV
Kamer van Koophandel Hilversum
Mira Media
Nederlands Omroepproduktie Bedrijf NV (NOB)
Nederlandse Omroep Stichitng (NOS)
Nederlandse Programma Stichting (NPS)
Regionale Omroep Overleg en Samenwerking
EQUAL theme :Employability - (Re-)integration to the labour market 
Type of DP :Sectoral - Services 
DP Legal status :Association without legal form 
DP identification :NL-2001/EQA/0047 
Application phase :Project ended 
Selection date :15-11-2001 
Last update :09-11-2006 
Monitoring: 2002  2003   

Rationale

Text available in

Dutch society rapidly develops into a multi cultural society. This also has its effect on the composition of the audiences for radio and tv programmes. The needs and demands of the media consumers are changing accordingly. The 'new' consumers want to be able to identify themselves with the content of the programmes. Many companies within the media industry are not yet a reflection of the multi cultural society. The media industry consists of broadcasters, production companies, facilities houses, ICT-companies, manpower agencies and training institutes. Multiple Choice aims to provide 250 media professionals to the industry. Together with the industry it wants to take away the exisiting thresholds and barriers. Migrants are intensively involved in the development and execution of the project.

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Objective

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Multiple Choice contains three core elements: - Scouting and promotion of new allochtonous mediaprofessionals - Selection, training (if necessary), mediation and job placement - Implementation of diversity policies within the companies in the media industry

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Innovation


Nature of the experimental activities to be implemented Rating
Guidance, counselling ****
Training **
Training on work place ****
Work placement ***
Job rotation and job sharing *
Employment aids (+ for self-employment) **
Integrated measures (pathway to integration) ***
Employment creation and support ***
Training of teachers, trainers and staff **
Improvement of employment services, Recruitment structures ***
Conception for training programs, certification ***
Anticipation of technical changes ***
Work organisation, improvement of access to work places ***
Guidance and social services ***
Awareness raising, information, publicity **
Studies and analysis of discrimination features **

Type of innovation Rating
Process-oriented *
Goal-oriented ***
Context oriented ***

Text available in

The industry declared to strive for an equal representation of ethnic minorities in all functions and on all levels, with a selection process based on professionalism and not on colour: The companies will announce all their job vacancies to the project The management of the companies will communicate their commitment actively within their own companies The companies will sponsor and actively take part in the events that will be organised in the course of the project The companies will commit themselves financially to the project

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Budget Action 2

2 000 000 – 5 000 000 €

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Beneficiaries


Assistance to persons 
Unemployed  100.0%  0.0% 
Employed  0.0%  0.0% 
Others (without status, social beneficiaries...)  0.0%  0.0% 
  100.0% 
 
Migrants, ethnic minorities, …  100.0%  0.0% 
Asylum seekers  0.0%  0.0% 
Population not migrant and not asylum seeker  0.0%  0.0% 
  100.0%
 
Physical Impairment  0.0%  0.0% 
Mental Impairment  0.0%  0.0% 
Mental Illness  0.0%  0.0% 
Population not suffering from a disability  50.0%  50.0% 
  100.0% 
 
Substance abusers 0.0%  0.0% 
Homeless  0.0%  0.0% 
(Ex-)prisoners  0.0%  0.0% 
Other discriminated (religion, sexual orientation)  0.0%  0.0% 
Without such specific discriminations  50.0%  50.0% 
  100.0% 
 
< 25 year  24.0%  24.0% 
25 - 50 year  26.0%  26.0% 
> 50 year  0.0%  0.0% 
   100.0% 

Assistance to structures and systems and accompanying measures Rating
Support to entrepreneurship **
Discrimination and inequality in employment ***
Disabilities ***
Other discriminations ***

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Empowerment

 

 With beneficiaries

Participation
Promoting individual empowerment
Developing collective responsibility and capacity for action
Participation in the project design
Participation in running and evaluating activities
Changing attitudes and behavior of key actors

Text available in

The DP has Stoa to develop the service unit and empowerment activities. Quite frequently network meetings take place for members of the DP, these meetings are linked to empowerment workshops for both DP members and participants.

 

 Between national partners

Text available in

Through the network of partners in the DP, talented allochtonous media professionals will increase their self confidence.

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Transnationality

 

 Linguistic skills

  • Nederlands
  • English

 Percentage of the budget for transnational activities

  • 5.0%

 Transnational Co-operation Partnerships

Transnational Co-operation Agreement DPs involved
1826 EquaMedia (1) GR 200972
IT IT-S-MDL-144
IT IT-S-MDL-288
UKgb 64

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Background

 

 Involvment in previous EU programmes

  • One partner involved in A&E

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National Partners


Partner To be contacted for
Noord-Holland DP managing organisation
AV-Flex Co-ordination of experimental activities
Evaluation
Monitoring, data collection
Audiovisueel Branche Centrum (ABC)
Endemol Entertainment B.V.
Holland Media Groep (HMG)
IDTV
Kamer van Koophandel Hilversum
Mira Media Design of the project
Transnational partnership
Nederlands Omroepproduktie Bedrijf NV (NOB)
Nederlandse Omroep Stichitng (NOS)
Nederlandse Programma Stichting (NPS)
Regionale Omroep Overleg en Samenwerking

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Agreement Summary

Text available in

no data

Last update: 09-11-2006 dot Top


Noord-Holland


Houtplein 3
2012 DE Haarlem
www.noord-holland.nl

Tel:023 5143477
Fax:023 5143599
Email:kauffmanr@noord-holland.nl

 
Responsibility in the DP: DP managing organisation
Type of organisation:Public authority (national, regional, local)
Legal status:Public organisation
Size:>250
NUTS code:
Date of joining / leaving:18-06-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Prins Jacob 023-5143341 prinsj@noord-holland.nl Policy Maker

Last update: 09-11-2006 dot Top


AV-Flex


Dalweg 2
3764 BX Soest
www.avflex.nl

Tel:035 6030030
Fax:035 6030600
Email:robert.laak@avflex.nl

 
Responsibility in the DP: Co-ordination of experimental activities
Evaluation
Monitoring, data collection
Type of organisation:Enterprise
Legal status:Private
Size:Staff < 10
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Laak Robert 035 5880200 robert.laak@avflex.nl Director

Last update: 09-11-2006 dot Top


Audiovisueel Branche Centrum (ABC)


Postbus 1692
1200 BR Hilversum

Tel:06-24592203
Fax:
Email:info@stichtingabc.nl

 
Responsibility in the DP:
Type of organisation:Organisation providing support and guidance for disadvantaged groups
Legal status:Non-profit private organisation (including NGO...)
Size:Staff < 10
NUTS code:
Date of joining / leaving:15-08-2001 /

Contact person(s)

Name First name Phone E-mail Responsibility
Groot Peter peterdegroot@mac.com Secretary of the Foundation

Last update: 09-11-2006 dot Top


Endemol Entertainment B.V.


Bergweg 7
1217 SC Hilversum
http://www.endemol.com

Tel:035 5399999
Fax:035 5399982
Email:susanne.daniels@endemol.com

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:>250
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Daniels Susanne 035 5399999 susanne.daniels@endemol.nl Director Human Resources

Last update: 09-11-2006 dot Top


Holland Media Groep (HMG)


Fransiscusweg 219
1216 SE Hilversum
www.rtl.nl

Tel:035-6718718
Fax:035-6236892
Email:petra.kooi@hmg.nl

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:>250
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Kooi Petra 035 6718718 petra.kooi@hmg.nl Director Human Resources

Last update: 09-11-2006 dot Top


IDTV


Postbus 12010
1100 AA Amsterdam
www.idtv.nl

Tel:020-3143314
Fax:020-6908528
Email:info@idtv.ml

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:Staff 50-250
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Booman Ton 020-3143345 ton.booman@idtv.nl HR Consultant

Last update: 09-11-2006 dot Top


Kamer van Koophandel Hilversum


Melkpad 21
1217 KD Hilversum
www.gooi-eemland.kvk.nl

Tel:035-6721212
Fax:035-6234931
Email:infocenter@gooi-eemland.kvk.nl

 
Responsibility in the DP:
Type of organisation:Chamber of commerce/industry/crafts
Legal status:Public organisation
Size:Staff 50-250
NUTS code:
Date of joining / leaving:18-06-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Eijsink Fred.J 035-6721212 feijsink@gooi-eemland.kvk.nl Manager Market Control

Last update: 09-11-2006 dot Top


Mira Media


Mariaplaats 3
3511 LH Utrecht
http://www.miramedia.nl

Tel:030 2302240
Fax:030 2302975
Email:edklut@miramedia.nl

 
Responsibility in the DP: Design of the project
Transnational partnership
Type of organisation:Organisation providing support and guidance for disadvantaged groups
Legal status:Non-profit private organisation (including NGO...)
Size:Staff 10-50
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Klute Ed 030-2302240 edklut@miramedia.nl Director

Last update: 09-11-2006 dot Top


Nederlands Omroepproduktie Bedrijf NV (NOB)


Postbus 10
1200 JB Hilversum
www.nob.nl

Tel:035 6773488
Fax:035 677 1973
Email:marty.vanbenten@nob.nl

 
Responsibility in the DP:
Type of organisation:Enterprise
Legal status:Private
Size:>250
NUTS code:
Date of joining / leaving:15-11-2001 /

Contact person(s)

Name First name Phone E-mail Responsibility
Hylkema Jaques 035-6773566 jacques.hylkema@nob.nl Director

Last update: 09-11-2006 dot Top


Nederlandse Omroep Stichitng (NOS)


Sumatralaan 45
1217 GP Hilversum
www.nos.nl

Tel:035-6779222
Fax:035-6772649
Email:Cafhelijne.broers@nos.nl

 
Responsibility in the DP:
Type of organisation:Public authority (national, regional, local)
Legal status:Non-profit private organisation (including NGO...)
Size:>250
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Minco Bertien 035 6773478 bertien.minco@omroep.nl Chairman

Last update: 09-11-2006 dot Top


Nederlandse Programma Stichting (NPS)


Postbus 29000
1202 MA Hilversum
www.nps.nl

Tel:035-6779333
Fax:035-6774959
Email:publieke@nps.nl

 
Responsibility in the DP:
Type of organisation:Public authority (national, regional, local)
Legal status:Non-profit private organisation (including NGO...)
Size:Staff 50-250
NUTS code:
Date of joining / leaving:14-05-2002 /

Contact person(s)

Name First name Phone E-mail Responsibility
Eijndhoven Edith 035-6774117 edith.van.eijndhoven@nps.nl Head of Human Resources

Last update: 09-11-2006 dot Top


Regionale Omroep Overleg en Samenwerking


Sumatralaan 45
1217 GP Hilversum
http://www.roosrtv.nl

Tel:035-6210875
Fax:035-6216900
Email:roos@roosrtv.nl

 
Responsibility in the DP:
Type of organisation:Public authority (national, regional, local)
Legal status:Non-profit private organisation (including NGO...)
Size:Staff < 10
NUTS code:
Date of joining / leaving:15-08-2001 /

Contact person(s)

Name First name Phone E-mail Responsibility
Zaal Robert 035-6210875 roos@roosrtv.nl Manager

Last update: 09-11-2006 dot Top



 
 
 
 

 
 
 
 

 
 
 
 
Warning! This section is not meant to be read directly, but rather be navigated through from the main page above.
 
 
 
 

Multiple Choice

Rationale

Text available in

Nederland ontwikkelt zich steeds meer in de richting van een multiculturele samenleving. Daarmee verandert ook de samenstelling van het potentiele kijk- en luisterpubliek. Dat heeft onmiddellijk gevolgen voor de audiovisuele (AV) sector. De wensen en behoeften op het terrein van informatievoorziening, educatie, cultuur en amusement wijzigen. De 'nieuwe' allochtone consumentengroepen manifesteren zich als een steeds groter deel van het publiek dat zich ook in programma's van omroepen en producenten (radio, tv en nieuwe media) wil herkennen en zich er ook bij thuis wil voelen. Veel bedrijven in de sector zijn nog geen afspiegeling van de Nederlandse samenleving. De AV-sector bestaat uit onder meer omroepen, producenten, facilitaire bedrijven, ICT-bedrijven, uitzendbureaus en opleidingsinstituten.

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Objective

Text available in

Het project 'Multiple Choice' bestaat uit drie onderdelen: - Scouting en promotie van nieuw allochtoon mediatalent - Selectie, scholing (indien noodzakelijk), bemiddeling en plaatsing - Verdere implementatie van diversiteitsbeleid in de AV-sector.

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Innovation

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De werkgevers uit de bedrijfstak verklaren te streven naar een representatieve vertegenwoordiging van etnische minderheden in alle functies en op alle niveaus, waarbij selectie plaatsvindt op basis van professionaliteit en niet op basis van kleur: De bedrijven melden al hun vacatures aan bij de projectorganisatie Het management van de bedrijven zal de ondersteuning van dit project actief communiceren binnen de eigen bedrijven De bedrijven nemen actief deel aan (en sponsoren) de activiteiten in het kader van dit project

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Agreement Summary

Text available in

geen gegevens

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Empowerment

 With beneficiaries

Text available in

Het OP geeft via Stoa invulling aan de 'servicefunctie' en de empowerment activiteiten voor allochtone mediaprofessionals en onderhoudt de centrale digitale CV-bank. Er worden bovendien regelmatig netwerkbijeenkomsten georganiseerd, waar mogelijk gekoppeld aan empowerment workshops.

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Empowerment

 Between national partners

Text available in

Empowerment van de deelnemers in de groep allochtone mediaprofessionals, doordat zij de wegen binnen de mediasector beter leren kennen en weten op welke wijze zij moeten optreden om zaken voor elkaar te krijgen. De empowerment activiteiten hebben tot doel dat allochtone mediaprofessionals uiteindelijk zelfstandig hun weg naar de media sector weten te vinden en het beleid en de ontwikkelingen in de sector ook kritisch gaan volgen. Dit heeft tot effect dat binnen het algemene beleid meer aandacht gevraagd gaat worden voor specifieke problemen en oplossingen.

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