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| European Commission Employment and Social Affairs EQUAL home ECDB |
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| DP Managing organisation : |
Noord-Holland |
| Other national partners : |
AV-Flex Audiovisueel Branche Centrum (ABC) Endemol Entertainment B.V. Holland Media Groep (HMG) IDTV Kamer van Koophandel Hilversum Mira Media Nederlands Omroepproduktie Bedrijf NV (NOB) Nederlandse Omroep Stichitng (NOS) Nederlandse Programma Stichting (NPS) Regionale Omroep Overleg en Samenwerking |
| EQUAL theme : | Employability - (Re-)integration to the labour market |
| Type of DP : | Sectoral - Services |
| DP Legal status : | Association without legal form |
| DP identification : | NL-2001/EQA/0047 |
| Application phase : | Project ended |
| Selection date : | 15-11-2001 |
| Last update : | 09-11-2006 |
| Monitoring: | 2002 2003 |
Text available in 
Dutch society rapidly develops into a multi cultural society. This also has its effect on the composition of the audiences for radio and tv programmes. The needs and demands of the media consumers are changing accordingly. The 'new' consumers want to be able to identify themselves with the content of the programmes. Many companies within the media industry are not yet a reflection of the multi cultural society. The media industry consists of broadcasters, production companies, facilities houses, ICT-companies, manpower agencies and training institutes. Multiple Choice aims to provide 250 media professionals to the industry. Together with the industry it wants to take away the exisiting thresholds and barriers. Migrants are intensively involved in the development and execution of the project.
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Multiple Choice contains three core elements: - Scouting and promotion of new allochtonous mediaprofessionals - Selection, training (if necessary), mediation and job placement - Implementation of diversity policies within the companies in the media industry
| Nature of the experimental activities to be implemented | Rating |
| Guidance, counselling | **** |
| Training | ** |
| Training on work place | **** |
| Work placement | *** |
| Job rotation and job sharing | * |
| Employment aids (+ for self-employment) | ** |
| Integrated measures (pathway to integration) | *** |
| Employment creation and support | *** |
| Training of teachers, trainers and staff | ** |
| Improvement of employment services, Recruitment structures | *** |
| Conception for training programs, certification | *** |
| Anticipation of technical changes | *** |
| Work organisation, improvement of access to work places | *** |
| Guidance and social services | *** |
| Awareness raising, information, publicity | ** |
| Studies and analysis of discrimination features | ** |
| Type of innovation | Rating |
| Process-oriented | * |
| Goal-oriented | *** |
| Context oriented | *** |
Text available in
The industry declared to strive for an equal representation of ethnic minorities in all functions and on all levels, with a selection process based on professionalism and not on colour: The companies will announce all their job vacancies to the project The management of the companies will communicate their commitment actively within their own companies The companies will sponsor and actively take part in the events that will be organised in the course of the project The companies will commit themselves financially to the project
2 000 000 – 5 000 000 €
| Assistance to persons | M | F |
| Unemployed | 100.0% | 0.0% |
| Employed | 0.0% | 0.0% |
| Others (without status, social beneficiaries...) | 0.0% | 0.0% |
| 100.0% | ||
| M | F | |
| Migrants, ethnic minorities, … | 100.0% | 0.0% |
| Asylum seekers | 0.0% | 0.0% |
| Population not migrant and not asylum seeker | 0.0% | 0.0% |
| 100.0% | ||
| M | F | |
| Physical Impairment | 0.0% | 0.0% |
| Mental Impairment | 0.0% | 0.0% |
| Mental Illness | 0.0% | 0.0% |
| Population not suffering from a disability | 50.0% | 50.0% |
| 100.0% | ||
| M | F | |
| Substance abusers | 0.0% | 0.0% |
| Homeless | 0.0% | 0.0% |
| (Ex-)prisoners | 0.0% | 0.0% |
| Other discriminated (religion, sexual orientation) | 0.0% | 0.0% |
| Without such specific discriminations | 50.0% | 50.0% |
| 100.0% | ||
| M | F | |
| < 25 year | 24.0% | 24.0% |
| 25 - 50 year | 26.0% | 26.0% |
| > 50 year | 0.0% | 0.0% |
| 100.0% | ||
| Assistance to structures and systems and accompanying measures | Rating |
| Support to entrepreneurship | ** |
| Discrimination and inequality in employment | *** |
| Disabilities | *** |
| Other discriminations | *** |
With beneficiaries| Participation |
| Promoting individual empowerment |
| Developing collective responsibility and capacity for action |
| Participation in the project design |
| Participation in running and evaluating activities |
| Changing attitudes and behavior of key actors |
Text available in
The DP has Stoa to develop the service unit and empowerment activities. Quite frequently network meetings take place for members of the DP, these meetings are linked to empowerment workshops for both DP members and participants.
Between national partners
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Through the network of partners in the DP, talented allochtonous media professionals will increase their self confidence.
Linguistic skills Percentage of the budget for transnational activities Transnational Co-operation Partnerships| Transnational Co-operation Agreement | DPs involved |
| 1826 EquaMedia (1) |
GR 200972 IT IT-S-MDL-144 IT IT-S-MDL-288 UKgb 64 |
Involvment in previous EU programmes| Partner | To be contacted for |
| Noord-Holland | DP managing organisation |
| AV-Flex | Co-ordination of experimental activities Evaluation Monitoring, data collection |
| Audiovisueel Branche Centrum (ABC) | |
| Endemol Entertainment B.V. | |
| Holland Media Groep (HMG) | |
| IDTV | |
| Kamer van Koophandel Hilversum | |
| Mira Media | Design of the project Transnational partnership |
| Nederlands Omroepproduktie Bedrijf NV (NOB) | |
| Nederlandse Omroep Stichitng (NOS) | |
| Nederlandse Programma Stichting (NPS) | |
| Regionale Omroep Overleg en Samenwerking |
Text available in
no data
Last update: 09-11-2006 
Top
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Houtplein 3 2012 DE Haarlem www.noord-holland.nl Tel:023 5143477 Fax:023 5143599 Email:kauffmanr@noord-holland.nl |
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| Name | First name | Phone | Responsibility | |
| Prins | Jacob | 023-5143341 | prinsj@noord-holland.nl | Policy Maker |
Last update: 09-11-2006 Top
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Dalweg 2 3764 BX Soest www.avflex.nl Tel:035 6030030 Fax:035 6030600 Email:robert.laak@avflex.nl |
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| Name | First name | Phone | Responsibility | |
| Laak | Robert | 035 5880200 | robert.laak@avflex.nl | Director |
Last update: 09-11-2006 Top
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Postbus 1692 1200 BR Hilversum Tel:06-24592203 Fax: Email:info@stichtingabc.nl |
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| Name | First name | Phone | Responsibility | |
| Groot | Peter | peterdegroot@mac.com | Secretary of the Foundation |
Last update: 09-11-2006 Top
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Bergweg 7 1217 SC Hilversum http://www.endemol.com Tel:035 5399999 Fax:035 5399982 Email:susanne.daniels@endemol.com |
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| Name | First name | Phone | Responsibility | |
| Daniels | Susanne | 035 5399999 | susanne.daniels@endemol.nl | Director Human Resources |
Last update: 09-11-2006 Top
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Fransiscusweg 219 1216 SE Hilversum www.rtl.nl Tel:035-6718718 Fax:035-6236892 Email:petra.kooi@hmg.nl |
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| Name | First name | Phone | Responsibility | |
| Kooi | Petra | 035 6718718 | petra.kooi@hmg.nl | Director Human Resources |
Last update: 09-11-2006 Top
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Postbus 12010 1100 AA Amsterdam www.idtv.nl Tel:020-3143314 Fax:020-6908528 Email:info@idtv.ml |
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| Name | First name | Phone | Responsibility | |
| Booman | Ton | 020-3143345 | ton.booman@idtv.nl | HR Consultant |
Last update: 09-11-2006 Top
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Melkpad 21 1217 KD Hilversum www.gooi-eemland.kvk.nl Tel:035-6721212 Fax:035-6234931 Email:infocenter@gooi-eemland.kvk.nl |
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| Name | First name | Phone | Responsibility | |
| Eijsink | Fred.J | 035-6721212 | feijsink@gooi-eemland.kvk.nl | Manager Market Control |
Last update: 09-11-2006 Top
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Mariaplaats 3 3511 LH Utrecht http://www.miramedia.nl Tel:030 2302240 Fax:030 2302975 Email:edklut@miramedia.nl |
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| Name | First name | Phone | Responsibility | |
| Klute | Ed | 030-2302240 | edklut@miramedia.nl | Director |
Last update: 09-11-2006 Top
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Postbus 10 1200 JB Hilversum www.nob.nl Tel:035 6773488 Fax:035 677 1973 Email:marty.vanbenten@nob.nl |
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| Name | First name | Phone | Responsibility | |
| Hylkema | Jaques | 035-6773566 | jacques.hylkema@nob.nl | Director |
Last update: 09-11-2006 Top
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Sumatralaan 45 1217 GP Hilversum www.nos.nl Tel:035-6779222 Fax:035-6772649 Email:Cafhelijne.broers@nos.nl |
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| Name | First name | Phone | Responsibility | |
| Minco | Bertien | 035 6773478 | bertien.minco@omroep.nl | Chairman |
Last update: 09-11-2006 Top
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Postbus 29000 1202 MA Hilversum www.nps.nl Tel:035-6779333 Fax:035-6774959 Email:publieke@nps.nl |
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| Name | First name | Phone | Responsibility | |
| Eijndhoven | Edith | 035-6774117 | edith.van.eijndhoven@nps.nl | Head of Human Resources |
Last update: 09-11-2006 Top
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Sumatralaan 45 1217 GP Hilversum http://www.roosrtv.nl Tel:035-6210875 Fax:035-6216900 Email:roos@roosrtv.nl |
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| Name | First name | Phone | Responsibility | |
| Zaal | Robert | 035-6210875 | roos@roosrtv.nl | Manager |
Last update: 09-11-2006 Top
Text available in
Nederland ontwikkelt zich steeds meer in de richting van een multiculturele samenleving. Daarmee verandert ook de samenstelling van het potentiele kijk- en luisterpubliek. Dat heeft onmiddellijk gevolgen voor de audiovisuele (AV) sector. De wensen en behoeften op het terrein van informatievoorziening, educatie, cultuur en amusement wijzigen. De 'nieuwe' allochtone consumentengroepen manifesteren zich als een steeds groter deel van het publiek dat zich ook in programma's van omroepen en producenten (radio, tv en nieuwe media) wil herkennen en zich er ook bij thuis wil voelen. Veel bedrijven in de sector zijn nog geen afspiegeling van de Nederlandse samenleving. De AV-sector bestaat uit onder meer omroepen, producenten, facilitaire bedrijven, ICT-bedrijven, uitzendbureaus en opleidingsinstituten.
Text available in
Het project 'Multiple Choice' bestaat uit drie onderdelen: - Scouting en promotie van nieuw allochtoon mediatalent - Selectie, scholing (indien noodzakelijk), bemiddeling en plaatsing - Verdere implementatie van diversiteitsbeleid in de AV-sector.
Text available in
De werkgevers uit de bedrijfstak verklaren te streven naar een representatieve vertegenwoordiging van etnische minderheden in alle functies en op alle niveaus, waarbij selectie plaatsvindt op basis van professionaliteit en niet op basis van kleur: De bedrijven melden al hun vacatures aan bij de projectorganisatie Het management van de bedrijven zal de ondersteuning van dit project actief communiceren binnen de eigen bedrijven De bedrijven nemen actief deel aan (en sponsoren) de activiteiten in het kader van dit project
Text available in
geen gegevens
With beneficiariesText available in
Het OP geeft via Stoa invulling aan de 'servicefunctie' en de empowerment activiteiten voor allochtone mediaprofessionals en onderhoudt de centrale digitale CV-bank. Er worden bovendien regelmatig netwerkbijeenkomsten georganiseerd, waar mogelijk gekoppeld aan empowerment workshops.
Between national partnersText available in
Empowerment van de deelnemers in de groep allochtone mediaprofessionals, doordat zij de wegen binnen de mediasector beter leren kennen en weten op welke wijze zij moeten optreden om zaken voor elkaar te krijgen. De empowerment activiteiten hebben tot doel dat allochtone mediaprofessionals uiteindelijk zelfstandig hun weg naar de media sector weten te vinden en het beleid en de ontwikkelingen in de sector ook kritisch gaan volgen. Dit heeft tot effect dat binnen het algemene beleid meer aandacht gevraagd gaat worden voor specifieke problemen en oplossingen.
Rationale | Objective | Innovation | Budget | Beneficiaries | Empowerment | Transnationality | Background | National Partners
 
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Multiple Choice 