Print (including online) and audiovisual entries will be judged in separate categories, but the same criteria will apply.
Judgement of the entries will have both an analytical and an emotional component based on the treatment of the subject matter.
The subject area of poverty and social exclusion is broad and topics will vary greatly. However, certain aspects are important in reaching the objectives of the campaign and the EY2010. Particular appreciation and consideration will be given to those articles that focus on at least one of the following:
- Analysing the structural causes of poverty and exploring solutions
- Reflecting the daily reality of those facing poverty and social exclusion, placing an emphasis on the human dimension of the story
- Illustrating cases of people who have broken out of a situation of poverty
- Demonstrating the results of current actions and activities; either by governments or public services, civil society, or individuals
- Raising awareness amongst readers and viewers, motivating them, and demonstrating how they can become involved in finding solutions
Jury members will also be provided with assessment guides based on core criteria. Based on these criteria, the jury will be looking for entries that:
- Are original; a new story or an unusual angle
- Are compelling for the reader or viewer – that hold their interest
- Respect the ethical principles of journalism
- Demonstrate a rigorous approach in terms of research and field work
- Reflect issues in one or several of the 29 participating countries
- Employ high quality (professional) language in writing and reporting (original language only)
The combination of the subject matter and how well entries meet the above criteria will determine the selection of the winners for each category (print/online and audiovisual).