Directed by British filmmaker Candida Brady, the documentary takes Irons on a shocking journey across the world to see how mounting toxic plastic waste is contaminating our landscapes and oceans, and posing a serious risk to the health of children and adults.
Inadequate recycling, increased consumer materialism and a failure to build products that last or can be repaired are contributing to the problem, according to Irons, who narrates the documentary.
During his visit to Brussels, he spoke of his frustration that too many countries seem to view eco-spending as an optional extra. "There is a constant desire to talk about environmentalism rather as we talk about the arts, something that we'll do when we can afford it, when everything is going well. 'Just at the moment, however, the economy is in a bit of a dive, so we can't'," is the typical reaction, he commented.
A view that Commissioner Vassiliou is familiar with herself, when she urges Member States not to cut back on investment in the culture and creative sectors because of their importance for job creation and growth.
The Commissioner told Irons and Brady that she would encourage EU Education Ministers to screen the documentary at a future meeting. The filmmakers plan to make a shorter version for children. Commissioner Vassiliou said she would urge European Schoolnet, a network whose members are the education ministries of the EU Member States, EFTA countries, Switzerland, Turkey, Georgia and Israel, to help raise awareness about it.
"We want to take a lead on this issue in Europe and to do that we need to educate people, especially young people, about the long-term risks of not addressing the waste problem," added Commissioner Vassiliou.
Irons said he welcomed Commissioner Vassiliou's backing and also pledged to take part in her 'Europe Loves Reading' campaign to promote literacy.