Description of the first cyle degree programme Business Administration
Title of the programme:
Level of programme:
Professional Bachelor’s degree programme
Enterprise and Establishment Manager
Level of qualification:
On successful graduation from the programme, the graduate obtains a Professional Bachelor’s Diploma and the qualification: ‘Enterprise and Establishment Manager’ which corresponds to the 5th professional qualification level and it corresponds to the level 6 of the Latvian Qualifications Framework (LQF) and European Qualifications Framework level 6.
Specific admission requirements:
Enrolment in the study programme, is organised according to the Enrolment Regulations of the School, which are endorsed by the Senate for each coming academic year.
Specific arrangements for recognition of prior learning:
For recognition of non-formal and informal learning there is a legal framework to promote and implement lifelong learning. On 10 January 2012, the Cabinet of Ministers issued ‘Rules of Procedure for Recognition of Learning outcomes in Prior Learning or professional experience’, Number 36. The procedural documents have been developed by the School and endorsed by the Senate. Lifelong learning activities have been designed to facilitate LLL. Programmes are designed with learning outcomes which ensures transparency and comparability. ECTS is applied to lifelong learning. General arrangements for the recognition of non-formal and informal learning are explained in the Rules of Procedure for the Recognition of Prior Learning which were endorsed by the Senate in 2012. The document explains the process, the criteria and the recognition.
Qualification requirements and regulations:
In order to obtain the professional Bachelor’s degree and qualification, the student has to fulfil the following programme requirements:
- Acquire general and course specific course learning outcomes
- Acquire optional course learning outcomes
- Follow a company placement
- Prepare and defend the Bachelor’s paper
Profile of the programme:
The programme equips students with the knowledge, skills and abilities to become competent managers – in changing socio-economic conditions. Students learn to apply their knowledge by managing processes, solving problems, and making decisions. The awarded qualification acknowledges that graduates are able to determine and formulate enterprise performance principles; to plan and manage work according to the business objectives; and to work with people and be ready to adapt in rapidly changing management environments. This is in accordance with the category 5 professional qualification level of the professional standard ‘Enterprise and Institutional Manager’ and corresponds to level 6 of both the Latvian Qualifications Framework (LQF) and the European Qualification Framework. The students acquire 240 ECTS (160 Latvian credits) in an international study environment. The students are eligible to study under Erasmus+ exchange programme. They also have the opportunity to study with international academic staff from partner universities. Organisation and management of internships is part of the programme.
Key learning outcomes:
In the programme, students will acquire the ability to comprehend economic development regularities and the processes of the national economy. They will learn to explain them, take part in substantive discussions and make decisions according to changing circumstances.
They will be able to apply the knowledge gained in entrepreneurship management according to operational and strategic aims. They will learn to follow the implementation process, and to make decisions and adjustments in order to improve operational and strategic activities.
Students should be able to carry out professional activity, formulate and analyse information and problems and find solutions in their profession, using a scientific approach.
Moreover, they will understand how to act ethically and to take responsibility for the impact of their professional conduct upon the environment and society.
Finally, students will feel comfortable assuming responsibility in a team setting while delegating and coordinating tasks. This includes planning and organising their work efficiently and dealing with conflict situations.
Occupational profiles of graduates with examples:
Graduates work in companies and institutions, both public and private, they work in small to medium sized companies as managers/ heads of departments.
Access to further studies:
The graduates of Professional Bachelor’s degree programme are eligible for further studies at Master degree programmes.
Single course unit: Consumer Behaviour in Global Markets
- The student is able to explain and apply the key terms, definitions and concepts relating to consumer behaviour.
- The student can analyse consumer behaviour trends and apply them in the given consumer market.
- The student is able to describe factors which influence the consumer’s decision about purchasing a product.
- The student is able to assess the efficiency of different advertisements and other promotional activities as well as their impact on consumer behaviour.