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08/06/2007 : Conference on the Euro Changeover in Slovenia: Experiences and Lessons

A conference held in Brussels on 8 June 2007 reviewed the euro adoption process in Slovenia, where surveys reveal that 95% of those polled feel the changeover went smoothly and the information they were given was excellent.

Nada Serajnik-Sraka of the Slovenian government communication office detailed the extensive information campaign in the run up to adoption. Direct communication through helplines, websites, meetings and presentations in schools and shopping centres played a large role, groups such as minorities and those with special needs were identified and targeted, all households received mailings on the euro and dual-pricing, she explained. Genovefa Ružić of the Slovenian National Statistical Office reported that more than 80% of Slovenes expected price increases. And indeed unusual price rises were observed in cafés and restaurants in the month before adoption. However, she said, while there were some unusual price rises for some frequently purchased small items and services, just as when the euro was first launched, overall prices moved normally and in fact Slovenia experienced price deflation during the changeover period.


Manca Novinec of the Slovene Consumers' Association described the huge public interest in the Pricewatch scheme that the association started early in the adoption process. Unusual price rises were identified, investigated, and if considered unjustified were added to a 'blacklist' on the Pricewatch website. Public participation was significant, with over 1800 reports from consumers on price increases. “Slovenian consumers have become more sophisticated and know their rights,” she stated.


The lessons from Slovenia, where the changeover process went very smoothly with much public support, demonstrates the value of a well-planned extensive information campaign. As other Member States prepare their citizens for the euro, communication and information will play a major role in ensuring the process goes smoothly and that it is supported by the public.


Documents
Please note that for non-EC contributions, copyright rests with the authors. All documents on this page are in pdf.


Programme enpdf(892 kB) Choose translations of the previous link  ( 890 kb)

 


Review of the changeover: an external perspective

Preliminary findings of the ongoing review of the changeover in Slovenia enpdf(122 kB) Choose translations of the previous link  (122 kb)
Marion Bywater, Richard Doherty, Deloitte


The cash changeover to the euro

Preparation and implementation of the cash changeover enpdf(3 MB) Choose translations of the previous link  ( 2800 kb)
Brane Bertoncelj, Director, National Bank of Slovenia
ECB preparations and cooperation with member States in view of the cash introduction enpdf(2 MB) Choose translations of the previous link  (1282 kb)
Antti Heinonen, Director, European Central Bank

Public perceptions of the changeover

Results and assessment of the different Eurobarometer surveys enpdf(447 kB) Choose translations of the previous link  (447 kb)
Robert Manchin, Chairman and Managing Director, Gallup Europe

Communication campaign in Slovenia

The national communication campaign enpdf(2 MB) Choose translations of the previous link  (1346 kb)
Nada Serajnik-Sraka, Government Communication Office, Slovenia



PART I: What has happened to prices in Slovenia? The empirical evidence

Introductory presentation: Price developments, publication policy enpdf(218 kB) Choose translations of the previous link  (218 kb)
Genovefa Ružic, Deputy Director-General, National Statistical Office, Slovenia
Comparison of the price effects during the changeover in 2002 with the changeover in Slovenia enpdf(189 kB) Choose translations of the previous link  (189 kb)
Keith Hayes, Deputy Head of Unit, Eurostat, European Commission


PART II: Euro introduction and price perceptions – what can we learn from the Slovenian experience?

Introductory presentation: The changeover in Slovenia for consumers enpdf(555 kB) Choose translations of the previous link  (555 kb)
Manca Novinec, Slovene Consumers' Association
Introductory presentation: Euro introduction and price effects from a macro-economic perspective enpdf(150 kB) Choose translations of the previous link  (150 kb)
Boštjan Vasle, Head of Department, Slovenian Institute for Macroeconomic Analysis and Development (IMAD)


PANEL DISCUSSION
Genovefa Ružic, Deputy Director-General, National Statistical Office, Slovenia
Keith Hayes, Eurostat, European Commission
Manca Novinec, Slovene Consumers‘ Association
Boštjan Vasle, Slovenian Institute for Macroeconomic Analysis and Development (IMAD)
Nina Prešern, Slovenian Chamber of Commerce and Industry

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