Changing over to a new currency affects many aspects of a citizen's daily life. Timely and effective communication is therefore an essential task for any Member State planning to introduce the euro, and experience shows that it is also crucial for a successful changeover.
But communication does not stop once euro coins and banknotes are in citizens’ pockets, as the success of the single currency also depends on success in explaining its benefits and how it works to the public.
If you are organising an event for an organisation, school or other institution on EMU and/or the euro and would like to give your audience specialised and up-to-date information, just send your request to the Representation of the European Commission in your country, which will be pleased to help you to find the most suitable speaker.
Click on the map to go to your country’s European Commission Representation
Information campaigns about the introduction of the euro aim to ensure that people are able to recognise and use the new currency with complete confidence. This involves tailoring messages and tools in order to reach every citizen, including those who are most vulnerable, like the elderly, disabled people and linguistic minorities. Ultimately, as when learning a new language, people should be able to ‘think’ in euros and understand values without having to convert into/from the old national currency. Communication helps citizens assimilate this new ‘language’ and identify themselves with the new currency.
Member States have a leading role in designing and implementing the information campaign on the introduction of the euro in their country, but can count on technical and financial support from the Commission, which provides it through what is known as Partnership agreements or Twinning programmes.
Partnership agreements are voluntary working partnerships concluded between the Commission and those EU countries which are close to introducing the euro and have adopted a euro communication strategy. Under the partnerships, the Commission co-finances specific activities in the strategy, such as public surveys, direct mailings, advertising campaigns, publications, websites, conferences, or euro hotlines, and provides technical support and guidance.
The Commission currently has one on-going partnership agreement with Lithuania.
‘Twinning’ programmes encourage the transfer of know-how on practical preparations between euro-area and non-euro-area countries. Participants usually come from the ministries of economy and finance, national central banks, consumer associations and chambers of commerce, or national changeover boards. The Commission contributes to the twinning arrangements by helping to identify potential twinning partners, providing technical support, and co-financing the secondment of experts, meetings, seminars, and training sessions
The euro exhibition travels to countries which have not yet adopted to the euro. It is a communication tool used by the Commission to support and complement national or local information campaigns about the single currency.
For DG ECFIN, it is essential to ensure that everyone understands how the Economic and Monetary Union (EMU) and the euro works. It has therefore developed visually attractive and easy-to-read publications, which you can download from our website.
The below publication is Aladdin's cave on the euro: all you ever wanted to know in one extensive source of information.
Read it on our webpage and/or download it