Protection Civile et Operations d'Aide Humanitaire Européennes

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Everyone can afford a smile?

“Everyone can afford a smile?” Credit: Danish Refugee Council


With the armed conflict in Syria well into its fourth year, the population is living in increasingly fragile conditions. In Syria, there are today 10.6 million people in need, and another 2.93 million refugees across the region. Every day, they struggle to meet the most basic needs of their family members; a roof over their head, food, water and protection.

On August 11, the Danish Refugee Council (DRC) will launch an outdoor campaign titled “Everyone can afford a smile?” in 25 locations in Denmark featuring the work of Lebanese photographer Leila Alaoui on Syrian refugees’ living conditions in Lebanon. The photos depict the grim reality millions of Syrians wake up to every morning and the need for the international community to continue its support. The outdoor campaign will be running for three weeks in parallel to an online campaign.

Since 2012, the European Commission’s Humanitarian Aid and Civil Protection department (ECHO) has continued to support DRC in channelling emergency assistance to affected populations. DRC provides essential assistance ranging from emergency cash to distribution of non-food items and protection services to newly arriving refugees. So far, for 2014, ECHO has awarded DRC with €11.3 million for the delivery of emergency assistance to people in need in Syria, Lebanon, Jordan and Turkey.

Poster campaign