Coaching under the SME Instrument

Coaching under the SME Instrument

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The SME Instrument is impact oriented. It is focused on finding the best SMEs and not only giving them a grant but also business innovation coaching. Beneficiaries can receive up to 15 days of coaching (3 days at phase 1 and 12 days at phase 2).

Coaches will help the beneficiaries to progress over the life cycle of their innovation, from idea to proof of concept, to first pilot application and finally upscaling and expansion. They will empower the SME to cope with challenges such as developing their strategy and organisation, identifying their market and improving ability to attract finance. 

Coaching services

The coaching approach under the SME Instrument is built on a philosophy of "sense and solve" - understanding the context of the company and empowering the management for handling similar challenges in the future on their own. 

Based on this philosophy 3 distinct coaching services are available:

  • Business development: focused on the identification, analysis and evaluation of potential business opportunities, the definition of business segments and the development of an effective marketing mix;
  • Organisation: aimed at mobilizing the resources of the SME to ensure the efficiency and performance of the company’s organisation;
  • Cooperation: to support SMEs in planning and implementing innovation partnerships and project consortia.

Access via a regional partner

Enterprise Europe Network acts as the intermediary between the SME and the coaching scheme. The role of Enterprise Europe Network is to help the SME to identify challenges and coaching needs, and to support the SME in selecting a coach.

Contact between the SME and Enterprise Europe Network will be organised by the Executive Agency for SMEs (EASME) as soon as the grant agreement is signed.

Building a community of coaches

For the coaching scheme to be successful, a learning community of coaches has been established with the view of continuously improving the coaching services provided to SMEs. It is built around the CoachCom2020 project. The first meeting of coaches took place in February 2015.

Become a coach

Call for expression of interest - Horizon 2020 SME Instrument business coaches



  • Richard Kastelein's picture

    This link below is dead - therefore it's not possible to read it. Therefore it's not possible to honestly apply to be a coach.


  • martizr's picture

    The link is not broken and if you read a bit the page you'll find this article: http://ec.europa.eu/easme/node/27

  • David Gough's picture

    Coaching is one of the best way from which we are able to get sufficient chances to know about a thing. Without any proper knowledge we can't make a thing possible; for a business venture it is quite essential to have effective employees and best management system which ultimately helps for the smooth running of the business. With the help of effective coaching service business organizations are able to develop their strategies and management system.

  • INNOVECTOR porté par M.M.INVESTISSEMENTS Michel MOREAU 's picture

    Le Projet d'Entreprise Innovante(PEI) est une méthode collaborative de coaching stratégique
    efficace , basée sur une approche systémique. L'objectif pour la croissance des entreprises
    innovantes est de clarifier la stratégie gagnante pour en faciliter sa mise en œuvre.
    Le Suivi Stratégique permet dans la durée, d'ajuster l'action opérationnelle à la ligne stratégique.

  • Peter's picture

    Please, advise how to submit reference letters or testimonials mentioned in Call for expression of interest re coaches.

  • kammeju's picture

    Dear Peter,

    in the meantime the procedure has slightly changed and the reference letters are no longer requested. Please express your interest using this form.

    Thank you and best regards, Juliane @EASME

  • Michael Huxley - MH Innovation's picture

    I submitted my "form" 2 weeks ago and have heard nothing. What are the time scales for a decision?
    Have you received it?
    What next?

  • Ray Garcia's picture

    See this book on Startup Coaching, it is particularly suited to SMEs within the EU.


  • MOREAU MICHEL's picture

    Le Projet d'Entreprise Innovante est une méthode collaborative de coaching stratégique efficace,
    basée sur une approche systémique de l'entreprise innovante.Le but est malgré l'environnement
    complexe dans lequel évolue l'entreprise , de clarifier la stratégie gagnante pour en faciliter sa mise en oeuvre.L'accompagnement du suivi stratégique offre aux fondateurs la possibilité de prendre un
    recul nécessaire pour, dans la durée, ajuster l'action opérationnelle à la ligne stratégique.

  • Alba's picture

    Is it possible to get a list with the names of the coachers involved in the initiative?

  • storejo's picture

    Dear Alba,
    The list of coaches is not public. If you wish to benefit from the coaching service I recommend you contact Enterprise Europe network in your region:

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