Digital Agenda for Europe
A Europe 2020 Initiative

Stakeholder engagement strategy

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Stakeholder engagement strategy
Stakeholder engagement strategy
Digital Futures aims to generate fresh and inspiring ideas for post-2020 policies, i.e. those of the next EU institutional cycle (2014 – 2019). The success of Digital Futures lies therefore in its capability to enable stakeholders to 'influence' the policy ideas. In short: empowering Europeans to inform the decisions that matter to them.
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Digital futures' strategy to engage stakeholders is articulated around two main pillars:

  1. Host and facilitate a continuous dialogue between stakeholders and policy makers
  • Stakeholders and policy makers host conversations using brainstorming techniques such as "the art of participatory leadership" (AOPL)
  • Conversations bring together anyone who is interested to contribute: scientists, citizens, policy makers,…
  • Conversation can take place online (e.g. through webinars, forums, …) or in-person.
  • Anyone can host a Digital Futures conversation, for instance in the context of conferences, in local and national events, in schools or at the European Commission premises.
  • A viral process is put in place whereby everyone can invite friends and colleagues to be engaged in Digital Futures.
  1. Use an open platform (Futurium) to capture the content generated during the conversations
  • Based on a foresight model (futures, policies,…) and simple rules
  • Enabling co-creation (wiki) of visions and policy ideas, their voting,…
  • Offering access to anonymous data mining and fact-finding tools to all participants
  • Enabling agent-based gaming and simulation to perform large-scale reality checks

This strategy allows to bootstrap a process where stakeholders hold conversations to generate content that matter to them; the content will in turn inspire the stakeholders to continuously engage into Digital Futures. This allows capturing the emergent collective intelligence needed to inform future policy decisions.

At any time both stakeholders and policy makers can symmetrically access data generated through futurium and draw a snapshot of what participants desire or believe it will happen in the future. They can use futurium to organise conversations and associate content to it. They can relate content and extract all the knowledge that is relevant to a particular topic or stakeholder. This 'viral' process is regularly monitored and actions are put in place to better host and facilitate the community.