WORKSHOP 4Social Media
This workshop explores the use and potential of social media. It will identify areas where common EU action on social media would benefit employability, jobs and growth. It will address the three perspectives of the social media economy: businesses, web entrepreneurship with job creation potential and public sector.
Social media is impacting business and public services in the workplace - in internal processes and in external interaction with customers. Its use is becoming a strategic choice for an increasing number of organisations. Social networks platforms are increasingly becoming part of many user-facing applications.
Social media platforms allow the emergence of a new type of entrepreneurs (apptrepreneurs) to develop apps and use marketing, payment and security features offered by the platform provider.
Social media enables more direct citizen and stakeholder involvement and promises more efficient delivery of public services.
These factors have the potential to create new jobs and economic growth particularly amongst unemployed youth and graduates. Facebook’s economic impact is worth an estimated £12.7bn to the EU and Switzerland, supporting over 232,000 jobs (Deloitte, 2012).
The workshop will be developed in three phases:
This workshop was streamed live and is now available.
Venue : Van Merlant building, Room VMA3, 2nd floor, Rue Van Mearlant 2, 1040 Brussels
Moderator: David Smith, Global Futures and Foresight
9:00 Welcome and Purpose - David Smith
9:05 European Commission & Social Media - Paul Timmers - Director H, DG INFSO
9:10 The State of Social Media – Axel Schultze - Social Media Academy
9:25 Reporting of the online activities - Jamal Shahin
9:40 Part I: Social media platforms for businesses
10:10 break (20min)
10:30 Part II: Apps economy
11:00 Identifying New Actions to leverage Social Media in Europe in order to create sustainable growth and additional jobs
13:00 - 14:30 Lunch
Afternoon session: Effective Public Services and Reinventing Government
14:30 – 14:45 Introduction of the second session - Paul Timmers - Director H, DG INFSO
14:45 – 15:45 Social Media for more effective Public Services
The panel will address questions related to barriers and benefits of social media to deliver more effective and efficient public services that would impact jobs and growth.
15:45 – 16:15 Coffee break, networking opportunities
16:15 – 17:15 Reinventing government
The panel will address questions on how can we leverage social media to foster the active engagement of citizens, generate social capital and have an impact on growth and jobs.
17:15 – 17:30 Final remarks
Responsible Official: Pierre CHASTANET (European Commission - DG INFSO, ICT addressing Societal Challenges, Belgium), Isidro LASO BALLESTEROS (European Commission, Information Society and Media, Belgium)
Speakers: Axel SCHULTZE (Social Media Academy, United States), Ana AGUILAR (Deloitte, Economic Consulting, United Kingdom), Lorenz BOGAERT (Massive Media - Netlog - Twoo, Belgium), Erika MANN (Facebook, Public Policy, Belgium), Jan KRANS (Atos), Hanns KÖHLER-KRÜNER (Gartner, Research, Belgium), Paul TIMMERS (European Commission, DG INFSO - ICT addressing Societal Challenges, Belgium), Ioannis MAGHIROS (European Commission - Joint Research Centre, Institute Prospective Technological Studies, Spain), Aaron MARTIN (JRC), Sebastian MURIEL (TUENTI TECHNOLOGIES S.L.), Davied VAN BERLO (Civil Servant 2.0, Netherlands), Diana VOICU (Ministry of Communications and Information Society, Project Management Unit, Romania), Marita ROEBKES (Social Media Academy, United States)