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Evolution of FIRE: Facilities, Services and Collaboration Strategies for Sustainability

The workshop looks at both the demand and supply side of FIRE facilities to help define pathways towards sustainability by creating a dynamic ecosystem that can continue to evolve over time. The workshop focuses on opportunities for business, service-related, infrastructural, technical and organisational collaboration within and outside FIRE, zooming in on FIRE’s role in relation to the demands of business players and to other large-scale Future Internet Facilities.


NewSpace: A Compact City and Underground Space Use

Transitions to a high density Urban Underground Space

The NewSpace is a vision for Urban Underground Space (UUS) as a space of a new potential for a sustainable urbanisation. UUS use has been increasing, and will dramatically increase in the near future. Climate change and increasing urbanisation put pressures on land availability.


Can Renewable Energy Grow Fast Enough to Make a Difference?


Across much of the globe, there is an insatiable hunger for energy to fuel growing economies. While the U.S. and Europe could see relatively flat-lined energy use in coming decades, it will rise considerably in non-Organization for Economic Cooperation and Development (non-OECD) countries between now and 2040, according to the U.S. Energy Information Administration (EIA).

Water in 2050


Water is critical to future growth. But it can also become the major limiting factor to growth. For instance, businesses in water-scarce areas are already at risk, and so investors are increasingly taking water supply into consideration during their decision-making processes.

Future of consumer behaviour

Sally is Chief Executive at Forum for the Future. In addition to leading the organization, she oversees Forum's partnerships in both the UK, Europe and the US, as well as Forum’s networks and communication activities. She also oversees their work on sustainable business and their projects in the food system.
Much of her work involves working with leading global companies, such as Unilever, Bupa and Pepsico, unlocking the opportunity agenda presented by sustainable development. She is also passionate about the potentially transformative role of brands in making sustainability mainstream and have helped many leading brands, from Green & Blacks to Tata Tea, weave sustainability into their brand identities. She currently oversees a specialist network with the wider Forum network, the Sustainability and Brands Roundtable, where they are working collaboratively with a wide range of brands, helping them operationalize sustainability.
Sally is also Chair of Kingfisher plc’s Advisory Council and acts as an independent advisor on Advisory Boards for several other global businesses. She is an independent member of The Carbon Neutral Company’s Technical Advisory Board, and is  Chair of the Advisory Board overseeing Forum for the Future’s growing operations in the US and an Advisory Board member for Sustainable Brands.
Before joining Forum in 2002, Sally set up the Sustainability Group at private consultancy Casella Stanger (now owned by Bureau Veritas). Her true passion for sustainability began a long time before that; helping clean up the Manchester Ship Canal as part of her first degree, saving heathlands for her PhD, and then encouraging rainforest regeneration in the depths of Borneo – all of which have fuelled a passion for creating a sustainable future.

Leading Picture: 
Name Interviewee: 
Sally Uren
In this interview, Sally shares her vision on consumer behaviour in the future and the policy changes that will be needed to support it. She considers that sustainability will be mainstream and discusses the importance of e-commerce. Additionally, she explains how the role of marketing will shift from broadcasting messages to curating conversations and how consumers, producers and retailers can promote a sustainable future. Finally, she gives her thoughts on the impacts of a just-in-time manufacturing economy.
Interview Record: 
Interview text: 

1) What is your vision of consumer behaviour in the future, and what commercial models and trends do you foresee for 2050?

Sally: In order to answer your question, I will make some assumptions about the trends that will take us to 2050.
Firstly, I will assume that by 2050 there will be no more waste and that trends we see today around resource scarcity have continued to play through. In the future, resources will be properly appreciated as we will put a value on nature’s assets (such as water and carbon), and recycling will be the norm. People will be living a waste-free and resource-savvy life by default since their homes will be powered by renewable energy and they will not be able to throw anything away as there will be no need to.  The focus will be on using resources very wisely and getting the maximum utility per input of resource.
The second aspect of my vision for consumer behaviour is linked to the fact that, at the moment, living sustainably is difficult and requires quite a bit of effort to seek out different goods and services to do so. By 2050, I think that a sustainable lifestyle will be mainstream, irrespective of whether consumers have demanded it or not, or if it has been heavily marketed. We will be putting much more scrutiny on how goods and services are produced and how they reach markets. At Forum for the Future, we did some work with Unilever and Sainsbury’s (“Consumer Futures 2020”) on how consumers in developed economies will be living by the end of this decade and what products they will be buying. All the scenarios envisaged in the study showed that even by 2020 sustainability would become mainstream because we are heading into a resource-constrained world. I therefore think it is safe to say that sustainable behaviour will have become the norm long before 2050 and that citizens will just be living sustainably without even calling it that.
What is unknown, however, is the role technology has to play; we currently have the innovation and the technology to make sustainability mainstream, but how that will pan out remains to be seen. For example, our scenarios would indicate that buying a phone to be thrown away after six months/one year for an upgrade just won’t happen in a sustainable world because it is so wasteful. During a project for Sony that looked at the way people will be living in 2025 and the role of technology in enabling sustainability, we prototyped a device called Wandular, which is effectively a smartphone for life. By 2050, therefore, the constant need to replace our devices will cease to exist; we will have one piece of kit that we love and cherish, which we will upgrade as and when needed. 
I also think that there will be some changes to where we live, how we live and how we work. People will still go to a place of work but probably much more infrequently than they do today because technology will have advanced. By 2050, we will be working less too, because we will have introduced different kinds of efficiencies into our lives. Certainly we will be living very digitally-enabled lives. The classic example is that in the future, our fridge will be warning us that our milk is running low and will send a signal to the online retailer that in turn delivers the milk (read similar predictions in our Retail Futures 2022 project). Domestic devices will all be communicating with one another as the Internet of Things becomes mainstream, making our homes incredibly efficient and cheaper to run.
My vision of 2050 is one where people have a much better work/life balance and live sustainably very easily.

2) What policy changes do we need to implement to make this vision happen or to combat its challenges?

Sally: Firstly, we need to account for externalities properly within the decisions we make about flows of capital. What I mean by that is that if, as a business or a government, we are deciding on a range of options for housing development, for example, we need to factor in the real cost of the environmental resources that we are using. As things are today, nature’s balance sheet is totally subsidised; we do not pay the true cost of water, carbon and other natural resources, and nor do we pay for the cost of dealing with pollution. Therefore, I think that external valuation techniques whereby we can bring valuation into decision making should be the first policy change.
Linked to that, policy around carbon pricing should also be developed. At the moment, the market is not designed to encourage businesses and public institutions to cut their carbon footprint as there is no incentive to do so. Market mechanisms need to be adjusted so that it makes sense to cut carbon, and this can be done through a government-led policy change.
We also require policies around energy provisions. At the moment, the policy framework is still greatly reliant on non-renewable energy sources (oil and gas) and is heavily subsidised. We need to channel some of that money into renewable energy sources, which should come from a policy shift as well.
Additionally, we need an extension of the current waste policies. In the UK, for example, the price of waste to landfill has been ratcheted up over the years, which has changed behaviours. I think we need policy changes to create the market conditions that encourage capital to be allocated towards sustainable development.
One of the barriers to reaching these policy changes are the political structures that are influenced by organisations and individuals who have interest in the current system, the vested interest brigade. I anticipate this situation changing over the next few years as European citizens get vocal about these issues and putting pressure on governments to do the right thing. Businesses can innovate and create products and services, but unless the market is geared in a way that encourages people to buy the products, we will never reach a situation in which sustainability becomes mainstream.

3) How can both consumers and producers promote and contribute to sustainability in the future?

Sally: I think that to deliver a sustainable future, we need three things:
(1) for governments to create the right policies in order to send the right signals to the market;
(2) for consumers to demand sustainable products and services;
(3) for business to provide those sustainable products and services.
One of the biggest barriers for producers to offer these products and services to the market today is the lack of demand. There are many stories of retailers trying to offer a greener and more sustainable product, but failing because nobody wants to buy it. I think that the failure actually comes from marketing, because with the right approach we should be able to get people to want anything.
Producers need to envision a future where sustainable living is the norm, and think about identifying the products and services in that future to make them happen today. I think they need to be bolder, to use future intelligence to design products and introduce them into the market now, and also to harness the power of marketing and the power of brands to create that mainstream consumer pool. We are starting to see this happening, but it is not fast enough and there is still too much old school marketing, which can also be considered as one of the biggest barriers.
I think that consumers need to wake up, start to have a voice on this agenda and demand the right to be sustainable. In parallel, producers need to unleash the weapons in their armoury and make sustainability desirable. With governments providing the right policy framework, we will have a set of conditions that could lead to sustainability becoming mainstream.

4) Products are increasingly morphing into services. Perceiving an offering as a service rather than a product creates a different and more direct relationship with the producer/manufacturer that skips the reseller. How will this trend of ‘disintermediation’ – removing the middleman – evolve by 2050 and what impact will this have on buyers and sellers?

Sally: In my opinion, the role of a retailer in 2050 will be very different from what it is today. We will see a lot of vertical integration of supply lines as consumers become producers, and producers become consumers. In the future, with distributed manufacturing, we will be able to create products much closer to the point of use; the notion that the retailer sits at the end of a very long linear value chain will be history by 2050.
In many cases, local production will make a lot of sense and we will see traditional retail value chains collapse. The role of the retailer will shift towards a curator role and retail itself will be much more about the experience. As consumers will be able to get everything online, they will need another incentive to go to the stores. A great example is an online retailer in the US that is now guaranteeing the supply of products, such as nappies, to people’s homes within 30 minutes. If people can receive guaranteed products that quickly, they won’t go to the store but will get them online. Instead, consumers will go to the retail outlets to have a coffee, meet with friends and interact, and to feel sample products and services, but the actual products will not be housed in such outlets.
By the middle of this century, I don’t think there will be large out-of-town shopping malls like we have today. Instead, there will be stores close to local communities where you can go to experience (touch, feel and interact), but most purchases will be online. As a result, the shape of the retail value chain will be fundamentally changed, and the role of the retailer will change from selling units to providing an experience to the consumer.

5) How do you envision e-commerce will evolve by 2050? How do you think we can channel the creativity of citizens in 2050 in a new social media driven space, enabling them to pioneer new e-commerce opportunities linked to media?

Sally: I think there are many weak signals regarding e-commerce and that in the future we will see it being powered by citizens. A great example to illustrate this is the ““Global Village Construction Set”, which is a website established by a group of young farmers in the US providing a low-cost platform that allows people to build various industrial machines. Anyone can download a blue print from their website and build themselves a tractor or bulldozer, for example. It is an open-sourced, low-cost and do-it-yourself website, which has a green aspect to it as it helps people include recycled materials into the production. It is also very interactive, which will be a general trend in 2050, as the farmers who manage the website work with the public to provide guidance on building the machines and enter into a conversation about how to improve it. It is taking the open source model to a next level and creating a dialogue around the use of open source technology.
I think that we will see much more of this in 2050, where people are being more creative and offering goods and services through digital platforms and social media. It means that we will have much more diversity in the marketplace. However, from a sustainability point of view, this transformation might cause some problems. To counter that, we will have to use local sourcing and manufacturing, which will also reduce costs of transport.

6) How will marketing and advertising strategies need to adapt by 2050 in order to remain effective when targeting consumers?  What role will ICTs and digital media have to play in such strategies?

Sally: There is definitely a certain segment of the marketing community that is fairly sleepy on this agenda. There are a few leaders out there (such as Unilever and Nike) that already understand that they cannot control their brand, nor control what people say about them in the way that they used to. They realise that they are much better off harnessing social media to have interactive conversations with the consumers. A lot of people do not read printed media or watch mainstream television as they did before, so marketers need to reassess how to engage with their consumers and the role of social media platforms in that process. This means taking more risks, being more open and accepting that they are not able to control their message anymore, as they move from broadcasting a message through a one-way channel to curating conversations. I think this is a very different and challenging role for marketing, but a role that companies should embrace.
The role of marketing in 2050 will be much more about assuring people about their product. As a result, we will see far fewer high profile marketing campaigns due to the very fragmented channels through which we receive information.

7) By 2050, new businesses are expected to evolve to leverage personal information. In terms of retailing, how will such businesses have an impact on consumer activity, and what are the associated threats and opportunities?

Sally: In terms of opportunities, we can look at the example of how people will be using their bathrooms in the future. Rather than a place just to wash and get ready, tomorrow’s bathroom might also act as a virtual GP, providing information on vitamin intake, nutritional profiles, health profiles and more  (see here for more on the Bathroom GP). With all of this data, they will be able to get very precise information about themselves and have targeted products that are personalised to their specific requirements. This example illustrates the positive side of data proliferation.
The downside is that we risk losing control over privacy as businesses have access to our personal data. I think that we are still working this through but it can be seen as a threat if people stop sharing information. Therefore, transparency and trust will be critical in the future.

8) How will new finance models such as crowd funding and non-monetary systems such as internet-based bartering systems affect consumer behaviour, the economy and sustainability in 2050?

Sally: I think that in 2050 we will see far more non-financial transactions than we ever believed possible. The sustainable economy in the future will have different characteristics than the economy we know today. I mentioned earlier the importance of putting a value on nature’s assets and I think that this valuation will appear in transactions. Additionally, social values will also be more permanent in our transactions as social interactions will remain an important aspect of our lives. In the future, balance sheets of businesses will look quite different, but the model of capitalism will remain similar. It will just be a model where nature is valued properly and social values have a role to play. We will see a mixed economy with much more diverse profiles of transactions.

9) As products will be more and more self-designed and manufactured just-in-time, the roles of consumers and producers are expected to become indistinguishable. How do you expect a do-it-yourself economy, including methods such as 3D printing, to affect the marketplace in 2050? What potential impacts will such an economy have on sustainability in the future?

Sally: From a sustainability perspective, I think that future manufacturing will have clear benefits as we will only produce what we need and will make better use of resources. By producing closer to the end market, we will cut transport costs, resulting in reduced pollution and energy associated with the movement of goods and services.
This type of manufacturing could be very sustainable and positive, but it is not a given yet. I think that we will see more of it by 2050 as it will be harder to transport resources around the world so it will make more sense to produce locally. Additionally, the impact of climate change will bring greater volatility to the supply lines.
In my opinion, a sustainable future will feature shorter supply lines and much more vertical integration, localised production and previsions production.

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IRI 2038: Envisioning the Future of R&D

The IRI2038 project will explore plausible yet provocative scenarios for the future of R&D management. Using backcasting techniques, the project will consider how IRI and its members can prepare for each scenario. The discovery phase, comprising an internal futures audit and a weak signals environmental scan, was completed in 2012. Complete information about the project can be found at

Future of energy systems

Heli has been Chief Technology Officer at Fortum Corporation since 2012. In 1997, she completed her Ph.D. thesis at Tampere University of Technology. Her research interests include hydro-electric and thermal power generation, optimization, electricity storage and the integration of wind power in power systems. She has been working in the energy sector as a management consultant for 15 years. Consulting experience has covered various areas of the energy business including energy markets, strategies, and business development, energy contracts, as well as the different energy production technologies. Follow Heli on Twitter: @AntilaHeli

Video abstract: 
  • Podcast 1 discusses efficient, effective and sustainable forms of energy for the future, and looks into the future of smart grids
  • Podcast 2 presents the role of both biofuels and ICT in future energy production, and discusses the importance of reducing carbon emissions and of supporting R&D activities

To listen to this interview, please click on the podcasts on the right of this page. A synthesis report is also available for download below.

Leading Picture: 
Name Interviewee: 
Heli Antila
In this interview, Heli Antila gives an insight of how she envisions we will produce sustainable forms of energy in the future. She discusses the roles of smart grids and biofuels in energy production, and how ICT can act as an enabler. She also highlights the importance of reducing carbon emissions on a global scale, and touches on measures which can be taken to support research and development activities looking into alternative forms of energy production.
Interview Record: 
YouTUBE Screenshot: 

Future of Food

Freija is a futurist, trend-watcher and strategist at the Ministry of Economic Affairs in the Netherlands, based at The Hague Center for Strategic Studies and president of the Dutch Future Society. She also owns a business, called Future Motions, which specialises in board room strategy consulting, scenario planning and organisational learning, and has created a blog, Futurista, which offers a blog spot for professionals to discuss the meaning of trends, weak signals and even wild cards that could impact on the future. Her background is in human factors psychology, and she holds a Master’s degree from Leiden University and a PhD from the faculty of Industrial design engineering at Delft University. She has been involved in foresight studies since 2006, when she worked at the Food and Consumer Product Safety Authority. The big question at that time was, what kind of new technology would appear in food and non-food consumer products in the near future? As a result, they published the book ‘Precaution for food and consumer product safety. A glimpse into the future’. In 2010 Freija moved to the Ministry of Agriculture, where she did a scenario project to facilitate a discussion about the food system and has been involved in many foresight studies since then.

The views expressed in this interview are the personal views of Dr Freija van Duijne, and are not representative of the Ministry of Economic Affairs in the Netherlands.

Video abstract: 
  • Podcast 1 presents the future of food and the impact of future environmental changes on food consumption
  • Podcast 2 looks into factors affecting food production
  • Podcast 3 discusses the impact of technological developments on food and the impacts on society of future food trends

To listen to this interview, please click on the podcasts on the right of this page. A synthesis report is also available for download below.

Leading Picture: 
Name Interviewee: 
Freija van Duijne
In this interview, Dr. Freija van Duijne gives an insight of her vision on the future of food and the common food trends expected to emerge by 2050. She discusses how external factors such as environmental, societal and technological changes will have an impact on the food we will consume in the future, and voices her views on how she thinks people’s relationships and attitudes towards food will change over time.
Interview Record: 
YouTUBE Screenshot: 

Future of defining projects for cities

Alfonso is an Assistant Director of International Development in the Asia Region and Board Member for Fundacion Metropoli. Fundacion Metropoli is an international centre devoted to the study of innovation in cities and territories. Before joining Fundacion Metropoli, Alfonso worked for 5 years in IT in Accenture. He completed his Undergraduate Studies at the University of Navare attending for some time also the University of Manchester, the London School of Economics, Universidade Nova Lisbon and Iese Business School. Alfonso completed an MBA in Hult International Business School and has also done the Management Acceleration Program at Insead.

Leading Picture: 
Name Interviewee: 
Alfonso Vegara
In this interview, Alfonso Vegara discusses the key elements that need to be taken into account for projects that look to develop the cities of the future. He considers the importance of a holistic approach that accounts for both the city itself and its surrounding territory, backed by a strong belief in the value proposition and the strengths of the urban area, as well as the support and participation on the part of its citizens.
Interview Record: 
Interview text: 

1) What is your vision of what European cities will look and be like in 2050? How will they compare to other cities in, for example, Asia, Africa and the US?

Alfonso: We are in a time in which the use of the technology is changing our cities and the use that citizens make of the cities. Indeed, cities are taking an increasingly central role when it comes to studying and understanding the territory. 50% of the world's population currently lives in cities, a proportion will increase to 70% by the year 2025.
Today, global economic competitiveness challenges are addressed at city scale. The improvement of communications and the rise of new digital technologies lead to a new scale of cities, in which the study and knowledge of the territory is key, characterized by a landscape in which it becomes crucial to have a true dialogue between eco-technology and urban solutions. Cities are now also at the centre of the debate and actions around addressing sustainability and green economy challenges.
European cities have to be able to dialogue with their environment and grow their strengths and singularities with the help of their respective histories. As a main element to support a city’s physical structure, I see an important role for the old towns of the European cities. These areas constitute an important heritage for the city and a key economic engine, within which economic and social activities among citizens are developed.
Given my experience in Europe and in other parts of the world, including as Asia, Africa and America, I clearly see a rising trend in the development of ad-hoc agencies that work side by side with cities to detect the strengths and weaknesses of a given territory when defining a project for the future.

2) What are main challenges and opportunities in relation to this vision, and what policy actions do you think are necessary to make this vision happen? How can we balance short-term policy actions around cities that focus on today’s problems with long-term strategies and visions?

Alfonso: The city and the government have to create a project that is solid, credible and sustainable over time, based on the exploitation of their strengths and which is based on a constant dialogue with the surrounding territory.
Dialogue with the city’s environment and territory, where the town is located, is key in defining a singular city project in which the design of the urban structure, the social organization, and the application of technology are all perfectly aligned with the vocation and vision of the city.
Another challenge that lies in establishing a city project is that institutions have to believe firmly in the strengths of the city project.
The territory itself is both a challenge and an opportunity, as it represents an irreplaceable asset. It is therefore necessary that cities, given their growing importance in the global economy, are capable of detecting their impact in the surroundings.
In my opinion, these points are essential to differentiate between cities and territories that are going to succeed in the future, and those that are not.

3) One of the risks of thriving future mega-cities is that smaller communities, such as those living in villages, or even in the suburbs, may become marginalized and excluded. How can we maintain and enhance the role of cities and villages as hubs between which open streams of people and ideas can move, mix and grow? And what kind of spatial management measures might governments take to counteract spatial segregation of urban spaces?

Alfonso: It is for this reason that what must be understood is not only the city, but the city and its territory, in order to identify the strengths and competences of the urban centres.
The city should exist in a triangle between sustainability, economic development and social programmes.
It is therefore important to clearly define a new scale of cities based on polycentrism and in which the rural structure is directly integrated and involved in the design of the strategy for the territory. By understanding both the city and the territory, the task of identifying, selecting and implementing the most suitable project becomes much easier.
In defining the city project, we need institutions to collaborate with local and multinational companies and establish international connections to learn and understand models of success in other parts of the world.

4) Will future cities be self-sufficient or will they depend on rural communities for food and resources?

Alfonso: The city should develop having first clarified and defined the project for its future. It must know clearly which is its vocation and its future city project in concordance with its territory, in order to compete successfully locally and internationally. It should be a coherent physical project, which provides for both virtual and physical connectivity, with a consistency in urban solutions that has to be applied in order to be competitive. 
The competitiveness of urban centres is composed of harmony between several factors: economy, sustainability and social policy. Therefore the territory (including the surrounding rural communities) will continue to have a clear importance for the city.

5) How will the relationship between large companies and cities evolve in the future?

Alfonso: Many large companies are in the process of reinventing themselves, transitioning from selling products to selling integrated solutions, and they are studying and investing more and more in the niche of urban solutions.
The attraction of this type of big corporations will be important in the future of cities, as it will create an impulse for the attraction and retention of talent in the territory. It will also boost competitiveness in the local and international scale of the city.   

6) What kind of policy actions do you think need to be implemented to foster more sustainable economic behaviour in future cities, whereby they learn to exist on less of today's sources of energy (e.g. switching to carbon-neutral forms of energy) and be more water efficient and innovative when thinking about their growth?

Alfonso: In order to ensure a harmonious growth in the city and its surroundings, citizens should be at the centre of any action in the city: the objective and the challenge is to achieve equilibrium, and the focal point is to know what is at the heart of a city’s vocation to be competitive. There therefore needs to be more effort geared at generating an understanding of competitiveness from an economic, social and sustainable policy point of view.   

7) As cities will (naturally) continue to compete with one another to attract inhabitants and talent, how can we develop a fair competitive landscape throughout the territory?

Alfonso: Keeping the identity of the territory is critical. It is important to grow on the basis of the identity and uniqueness of the territory, with policies to respect civil rights, political freedom, and policies that guarantee economic sustainability: facilitating the attraction and settling of large companies, enabling innovation in environmental matters and political sustainability, allowing for the improvement of the degree of connectivity (on the international arena, on the local arena, and from the social cohesion point of view) and also giving importance to public services (schools, hospitals, etc.), betting on quality – these are all elements that need to be taken into consideration. 
Furthermore, the balance of diversity with the cohesion of services must be achieved respecting different cultures.   

8) In what ways can our future smart cities be built and function in a way that increases citizen participation in civic decisions?

Alfonso: In order to detect the vocation of each urban nucleus it is essential that, along with other variables, the active participation of citizens is ensured. This participation as a social organization will be a key element to define a clear, coherent and sustainable city project in the future.

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Future of key digital technologies

Peter is an internationally sought after guru who invests his time and money as an agent of change. Renowned for his out of the box thinking, he is an advisor and consultant to companies and governments, the author of blogs, articles and books on technology, business and managing rapid change. 
With over 40 years of technology and operational experience, Peter has been involved in the creation and transformation of corporations. His BT career saw him progress to CTO with teams engaged in optical fiber, fixed and mobile networks, artificial life and healthcare, through to war gaming, eCommerce, and business modeling. 
Peter has also spent time as an educator and was appointed Professor for the Public Understanding of Science & Technology @ Bristol (1998). He received the Queen's Award for Innovation & Export (1990), numerous Honorary Doctorates and was awarded an OBE (1999) for his contribution to international communications.

Video abstract: 
  • Video 1 presents Peter's vision on how we will use cloud, (big) data, social and mobile technologies in the future, and how these will enable us to do more in a virtual and therefore more sustainable way
  • Video 2 argues that the main challenge in relation to future digital technologies is change management. He also describes the opportunities he sees for new businesses who adopt new technologies, provided that we add the social and the ecological dimensions to our definition of economy
  • Video 3 discusses how the media industry will (and has already started to) change in response to technologies such as Social Media. He also talks about the rise of new economic models as a result of new dynamics in the production and consumption of goods
  • Video 4  imagines the workforce of tomorrow and what we need to do now in order to be prepared for this, and also looks at how technology is changing the way both children and adult learn. He concludes by reflecting on the role of key digital technologies as an invaluable support to our decision-making models

To watch or listen to this interview, please click on the videos or the podcasts on the right of this page. A synthesis report is also available for download below.

Leading Picture: 
Name Interviewee: 
Peter Cochrane
In this interview, Peter Cochrane presents his vision of the future and how key digital technologies (namely cloud, (big) data, social and mobile technologies) will drive change in a variety of fields. He discusses their impact on entrepreneurship, on specific sectors such as the media and the automotive industry, on how we manufacture and consume, on how we work and on how we learn (both as children and as adults).
Interview Record: 
YouTUBE Screenshot: 


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