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Shaping the future of media

"Shaping the future of media" is a Future Media Lab conference which took place on 23 April in Brussels and focused on the topic of “Understanding disruption and how it drives innovation in the media sector”.

Around 150 top experts from Europe's media and media policy field attended the half-day conference and took part in the interactive discussion based on a "co-creation format". This was run by the European Commission's Digital Futures Task Force and was centred around the following key drivers: how the future (2050) media landscape might look and how policy making has to be adjusted in order to allow legal certainty and a level playing field in a converging media world.

The objective of the session was therefore to anticipate the future media landscape, bridging the gap between fast moving trends and the slow progress of public policy. Convergence means that media industries are increasingly losing their protected status and are subject to the disruptive change by ICT technologies and consumer behaviour.  The event looked to challenge the perceived legacy focus of the media industries, taking into account the need to develop business models for the fast changing future. Participants reflected on possible societal developments that can be foresees by 2050, inspired by the long term advances of ICT and other key enabling technologies and sciences.

Below input from the workshop is available in the easy-to-read form of mind-maps and short text summaries. 

Main fire-starters:

  1. What will Europe’s media landscape look like in 2050? 
  2. Will media still sustain traditional values in these future scenarios and, if so, how? 
  3. How will media facilitate political debate in 2050?
Additional teasers:
  1. What kinds of business models will characterize the media industry in 2050? 
  2. How will media sustain democracy in 2050?
  3. Who will the journalists of the year 2050 be? 
  4. Is tomorrow's media a relevant platform for advertisers?
  5. What will an advertising campaign look like in 2050?
  6. How will media with professionally-produced content fit into the advertising and marketing campaigns of 2050?
  7. With what (digital) tools will media content be created in 2050? Who will be responsible for it? 
  8. Will social media be the only content creator in 2050? What are the challenges and opportunities of this? 
  9. What will the social media ecosystem look like in the future? 
  10. Will national newspapers continue to exist in 2050, or will we only have personal newspapers? 
  11. Will we as media users in the future become our own editors? 
  12. Is mobile media the only media of the future? 
  13. What new forms of media will take our attention away from linear TV, news and radio?
  14. Are radio services still being transmitted over terrestrial broadcasting networks in 2050? 
  15. What will be the role of audio services in internet media?


Mindmaps (Futures):


Mindmaps (Policy ideas):

Date & Time: 
Tuesday, 23 April, 2013 - 09:00 to 14:30
Brussels, Representation of the Free State of Bavaria, Brussels
Event Type: 
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