"Shaping the future of media" is a Future Media Lab conference which took place on 23 April in Brussels and focused on the topic of “Understanding disruption and how it drives innovation in the media sector”.
Around 150 top experts from Europe's media and media policy field attended the half-day conference and took part in the interactive discussion based on a "co-creation format". This was run by the European Commission's Digital Futures Task Force and was centred around the following key drivers: how the future (2050) media landscape might look and how policy making has to be adjusted in order to allow legal certainty and a level playing field in a converging media world.
The objective of the session was therefore to anticipate the future media landscape, bridging the gap between fast moving trends and the slow progress of public policy. Convergence means that media industries are increasingly losing their protected status and are subject to the disruptive change by ICT technologies and consumer behaviour. The event looked to challenge the perceived legacy focus of the media industries, taking into account the need to develop business models for the fast changing future. Participants reflected on possible societal developments that can be foresees by 2050, inspired by the long term advances of ICT and other key enabling technologies and sciences.
Below input from the workshop is available in the easy-to-read form of mind-maps and short text summaries.
Mindmaps (Policy ideas):