Media are most probably heading towards a future when they are more than means, even more than then the message itself, but also the way the information is being circulated in an extended loop (fetching and embedding feedback on the way). The empowerment of the people through the technology advancements brings them almost on equal positions with trained journalists, in terms of reach at least, not only blurring the identity of journalism, but also raising the question of the accuracy of the information. Thus there is an urgent need for trust and depth for the future of media development, as well as for coordination and standardization.
From this, several aspects that would need further attention in the future arise:
Parts of these solutions have been presented in the Citizens’ Initiative for Media Pluralism and the High Level Group on Media Freedom and Pluralism.