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A new frame for media and pluralism in the "big-info" age

Media are most probably heading towards a future when they are more than means, even more than then the message itself, but also the way the information is being circulated in an extended loop (fetching and embedding feedback on the way). The empowerment of the people through the technology advancements brings them almost on equal positions with trained journalists, in terms of reach at least, not only blurring the identity of journalism, but also raising the question of the accuracy of the information. Thus there is an urgent need for trust and depth for the future of media development, as well as for coordination and standardization.

From this, several aspects that would need further attention in the future arise:

  • The protection of communities and individuals from abuse of media power through an European response to implement clear rules for the existence and functioning of Independent Media Councils;
  • Ensuring ethical use of media and self-journalism with the implementation of a monitoring instrument to measure media freedom and media pluralism, preferably at the European level;
  • In order to still provide for the best journalism and still be an example for the upcoming non-trained content contributors, the journalists should be protected firstly from pressure coming from inside-from the newspaper owners and publishers and from the outside from political and economic powers through a monitoring system at national and European level;
  • Cross-Border media activities need closer attention and a minimum regulation especially when data protection is at stake.


Parts of these solutions have been presented in the Citizens’ Initiative for Media Pluralism and the High Level Group on Media Freedom and Pluralism.

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