In 2050, the dual media system – the availability of both public and commercial media - will continue to offer optimal value for citizens. Public Service Media (PSM) will exist independent of any technological changes that have taken place between now and 2050, evolving alongside and at times driving technological change in the media sector: technology is merely the way in which public service media fulfil their part of the social contract between the state and the people.
PSM express this role through the provision of media based on values and a contribution to cultural identity, education and informed citizenship. This lies at least partly outside the market system in terms of its scope. The core values which drive PSM and ensure its contribution to society will remain relevant in the long term future.
PSM will continue to be relevant for citizens and retain their trust. Individual states and languages will still be key features of European media in 2050, but even without nation states, a mission for public service would still remain in Europe because there is a “social contract” between PSM and their audiences which is ultimately linked to a community.
The public service media wish list for 2050 would include the possibility to work more together with commercial media companies on a collaborative basis, for instance on news coverage, if news provision - including investigative journalism - remains difficult to fund.
In order for their services to be relevant in the future, PSM services should be present and prominent on all platforms, broadband and broadcast, particularly given the role of network operators in shaping promotion of aggregated services over new media platforms. The markets for content and the markets for distribution should be clearly differentiated: operators will still face a conflict of interest when delivering 3rd party content services alongside their own services.
Certainty as regards access to broadband networks for media delivery will be essential for the future of PSM and for maintaining the capacity to broadcast media. Europe should in this regard invest more in networks and put more effort into managing its own traffic and develop solutions for the distribution and packaging of content.
Source: views of a group of PSM organisations
AWB 05/11/12 – V1.1
JL 05/12/12 – V1.2