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The superbly informed and active consumer

The future of the world's economy will be steered by the Superbly Informed and Active Consumer. Their level of comfort, which is greatly influenced by cultural and generational factors, is both a personal choice and the main driver of value measurement (pricing, monetization, salary, etc) in economic terms. The economy will be mainly a "Pull Economy".

Current trends that may lead to this vision include:

  • Sharing web sites
  • Co-creation web sites
  • Collective awareness web sites
  • Taming of teenagers loitering pre-disposition
  • Internet penetration
  • Disintermediation
  • Empowerment of the individual and of groups of individuals
  • Disappearance of borders thanks to the cyber economy

Disappearance of brick-and-mortar shops in favour of Internet orders and special delivery




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Underpinning policy ideas

Driving trends