Digital Single Market
Digital Economy & Society

ICT 2010

MM: Minotaur Media

This is a stand in the Belgian National Pavilion, located in Zone B: Belgium National Pavillion. Stand number: B11 - 3 days

U-Play is a client-focused software which allows users to play interactive applications, videos, text and RSS feeds whatever the means of transport (web or USB).

U-Play is designed to play contents retrieved from U-Ctrl, a web-based content management system that enables users to manage a network of digital screens, touch screens and interactive windows. These products can be combined with interactive windows, kiosks, phones and smart shelves. The smart shelf is an interactive cardboard display for presenting new products in the store. When a customer selects a product from the shelf, the system detects which product is in the customer’s hand using RFID (radio frequency identification) tags, and communicates via the integrated screen all desired messages on the product. Augmented reality solutions where 3D animations interact with real live 2D video will also be displayed.

Technical description

Coordinator: Roland BULLMAN (Minotaur Media, Belgium)

Links and Documents

ID: 3049