Annalisa Deluca, animator of the online discussion for DAA
What does it mean? It means removing barriers to transactions which take place online. These barriers may be legal – when the legal framework is not "friendly" for innovative services to grow, economic – when there is a need to redefine business models, or other.
But the game is worth the effort. Consider this: Online audience is growing at staggering rates even in those countries that are plagued by the economic and financial crisis, such as Italy, where growth is almost 15%. This is corroborated by the fact that, with digital literacy going up, European users today spend more time online on average (26.9 hrs) than the rest of the world (24.7 hrs).