Digital Agenda for Europe
A Europe 2020 Initiative

Research objectives - Creativity, ICT for Cultural Heritage and Digital Preservation in FP7

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Work Programme 2013

In the fourth ICT Work Programme under FP7, which defines the research priorities for 2013, "Technologies and scientific foundations in the field of creativity" is Objective 1 of Challenge 8: ICT for Creativity and Learning; and "More efficient and affordable solutions for digital preservation developed and validated against public sector needs through joint Pre-Commercial procurement (PCP)" is Objective 2 of Challenge 11: Horizontal Actions.

Research priority: supporting the development of new creative experience tools that make use of all our senses and which will allow for richer, more collaborative and interactive experiences. This includes research (and innovation) on areas such as interfaces, simulation and visualisation, games engines and immersive experiences.

This page only refers to the objectives mentioned above. The full text of the Work Programme is available as PDF file.


Target outcomes for Objective 8.1, 'Technologies and Scientific Foundations in the field of creativity'

  • Creative experience tools that make use of all our senses and allow for richer, more collaborative and interactive experiences: real time simulation and visualisation, augmented reality, 3D animation, visual computing, games engines, and immersive experiences. The tools created should be cost effective, with special attention to users like SMEs and individual creators, intuitive, and be demonstrated in real environments for the creative and cultural industries (such as advertising, architecture, arts, crafts, design, fashion, films, music, publishing, video games, TV and radio etc.).
  • Intelligent computational environments stimulating and enhancing human creativity: Multi-disciplinary research (e.g. computational creativity, brain-based research, cognitive and learning sciences, HCI) should explore the potential of technology to enhancing human creative processes. Research should address individual and/or collective creative processes in professional contexts involving domain-specific skills (in e.g. creative industries, engineering, medical professions). Work should establish theories and models for hybrid (human-computer) systems to be demonstrated by fully functional prototypes of computational environments. Proposals need to address the balance between scientific insights, technological innovation and practical application to the domain. Proposals should include sound methodology for the assessment and measurement of creative performance.
  • Progress towards formal understanding of creativity with a view to advancing the measurable capability of computers to produce results assessed by humans as useful, original and surprising. Proposals should contribute to technological and theoretical insights on creativity, incorporating progress in relevant areas such as AI, psychology, sociology, neuroscience and cognitive science. Proposals should demonstrate how the theoretical insights gained in the project will contribute to the understanding of human creativity. Technological advances should be validated as proofs of concept in innovative autonomous creative systems aiming to rise above the level of pastiche (mimicry).
  • Roadmaps for future research and innovation in the creative industries; proposals should target cross- and inter-cluster support activities to boost creative competitiveness in sectors such as advertising, architecture, arts, crafts, design, fashion, films, music, publishing, video games, TV and radio.

For more information, please see this background document.

Expected impact
  1. Improved efficiency of creative processes by two fold at least as regards time and resource investment, and quality of output;
  2. Improved competitive position of the European cultural and creative industries through the provision of cost effective, innovative and high-value products and services;
  3. Better understanding of the potential of technology in human creative processes leading to enhanced domain-specific human creative performance;
  4. Deeper scientific understanding of creativity, fostering the synergy between understanding and enhancing human creativity, and new technologies for autonomous creative systems;
  5. Better coordination of European and national efforts, closer dialogue between research and industry, better understanding of user requirements, more innovation and technology uptake.


Target outcome for Objective 11.2, 'More efficient and affordable solutions for digital preservation developed and validated against public sector needs through joint Pre-Commercial procurement (PCP)'

  • Continuous technology change has turned the mandate to preserve digital resources into a constantly evolving challenge for public organisations, such as administrations and memory institutions. It requires innovative, ready-to-use, customisable and affordable technical solutions and new skills in curatorial staff. Projects should involve all key stakeholders, i.e. public digital collection holders as well as industrial preservation technology and service providers, for carrying out R&D work that responds to well-defined needs shared by the public organisations in Europe. Technology solutions could cover areas such as preservation-relevant metadata, migration, the preservation of particularly challenging types of digital objects, and others. Work could include establishing and implementing best practices, preservation planning, and staff training; integrating digital preservation requirements in existing information systems; and increasing those systems' resiliency against technological changes. Solutions should be tested against a set of functionality / performance criteria, jointly defined by the potential public purchasers undertaking the joint cross-border pre-commercial procurement.

For additional information please see the following documents:

  1. General presentation about the PCP funding scheme;
  2. Background document specific to Objective 11.2, "More efficient and affordable solutions for digital preservation".
Expected impact
  1. Reduced preservation costs and improved preservation capacity and competences in public organisations dealing with digital preservation, including small archives;
  2. Strengthened position of European service and technology providers (including SMEs) in the field of digital preservation.

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Last updated on 30/07/2015 - 15:41